Rick Perry Makes $1M Ad Buy on Fox News Channel

The New York Times reports Texas Gov. Rick Perry‘s presidential campaign is buying $975,000 in advertising time on Fox News Channel “focusing mostly on the network’s daytime programming, rather than its far more expensive prime-time programs like ‘The O’Reilly Factor.’”

Rival campaigns and media analysts took the move as a sign that Mr. Perry’s advertising team believes raising his standing nationally with Republican opinion makers and donors — many of whom have their office televisions tuned to Fox News all day — is as important as doing so in critical states.

Perry made the media rounds Thursday — following his debate gaffe Wednesday night — including with FNC’s Megyn Kelly.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.