Sawyer’s Poverty Special #1 In Demo

Diane Sawyer‘s 20/20 special on poverty, “Waiting for the World to Change,” won the 10pm hour in the 18-49 demo Friday night. According to Friday’s fast nationals, the special scored a 2.5 in the demo, beating CBS’s 2.3 and NBC’s 2.2.

ABC averaged 7,465,000 total viewers from 10 to 11pm, compared to 8.4 million for CBS and 7.8 million for NBC…

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.