Schiavo: “Made For 24-Hour Cable News”

The Schiavo case is “the kind of story that is made for 24-hour cable news, but in a good way,” MSNBC daytime chief Mark Effron tells Peter Johnson. “It’s important and agonizing, and we’ve been able to explore all the facets.” Hannity & Colmes producer John Finley says it is the “personal resonance that is driving the story.” More…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.