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Schiavo: “Made For 24-Hour Cable News”

The Schiavo case is “the kind of story that is made for 24-hour cable news, but in a good way,” MSNBC daytime chief Mark Effron tells Peter Johnson. “It’s important and agonizing, and we’ve been able to explore all the facets.” Hannity & Colmes producer John Finley says it is the “personal resonance that is driving the story.” More…

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.