Schieffer’s Spontaneous, Insightful Q&As

CBS Evening News EP Jim Murphy talks to TV Guide’s Stephen Battaglio about the conversational style of the post-package Q&As: “Some people were very nervous about doing things that spontaneously in such a small window of time. But one of the reasons I think critics like it is you subconsciously feel people are speaking in a more natural way and giving you a little more insight then they do when it’s scripted or rehearsed.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.