Sirius XM Radio And NFL Announce Extension

The NFL and Sirius XM Radio announced on Tuesday a five-year extension of their satellite broadcasting and marketing agreement.

Sirius XM will continue to carry every NFL game live nationwide through the Super Bowl in 2016. The satellite network has been the official radio partner of the league since 2004.

“We are pleased to continue our partnership with Sirius XM,” said Steve Bornstein, the NFL’s executive vice president of media. “They have been an excellent partner and have become part of NFL fans’ daily lives, not only on game day, but also throughout the year.”

In addition, Sirius NFL Radio (Channel 124), the first and only 24/7 radio channel dedicated entirely to the NFL, will continue on the airwaves.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.