Slavin: “We Still Have Lots of People Competing With Us”

ABC News SVP of Digital Paul Slavin (and TVNewser Summit panelist) is profiled by David Hirschman in a “So What Do You Do?” Q&A on mediabistro.com.

Slavin talks about paying for content online, what ABC News plans to do with social media and more. He also addresses the importance of keeping the ABC News brand alive on the Web:

The ABC News brand is also competing with “Joe’s News.” And when someone goes to search on Google [for a news item], the story from “Joe’s News” may show up right next to yours — and it may pop up there with a better headline or something else. So, yes, we have a huge advantage and a powerful, historic brand — and we have to emphasize that brand day-in and day-out to keep that moat around what it is that we do. But we still have lots of people competing with us.

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