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Sportsman Channel Recruits Senior Vice President/Creative Director

The Sportsman Channel – All Fishing. All Hunting. All the time. – taps Michael Magnotta as its new senior vice president/creative director. He departs Versus, following his former boss Gavin Harvey who is Sportsman’s CEO.

Harvey had some nice things to say about his once and future charge:

“Michael brings tremendous experience, insight and creativity to Sportsman. He is one of cable TV’s most accomplished creative executives, winning dozens of industry awards for outstanding work ranging from tune — in promos to show opens to network rebrands. Michael was an invaluable leader during the extensive and complex process of repositioning, renaming, and rebranding Outdoor Life Network (OLN) to VERSUS. He will make a powerful contribution to our position as the category leader.”

Before jumping into the sports world, Magnotta served as the creative director at Bravo and the Independent Film Channel.

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