In a survey with 2,700 “sports fans,” the Internet (31.5 percent) was considered the best place for sports information over television programming (30.4 percent) according to Burst Media.
Comparing the two genders, male sports fans are likely to say the Internet is the best place for sports content (36.6 percent) compared to female sports fans who give the edge to TV (36.2 percent).
In general, sports fans are using the web to check scores and stats (59.2 percent), to read sports-related news (47.4 percent) and to watch sports-related video clips.
Ranking surprisingly low on the list was using the Internet to play fantasy sports (11.8 percent).
“Brands of all kinds have a significant opportunity to reach and engage a loyal and savvy audience in online sports content,” said Mark Kaefer, Director of Marketing with Burst Media. “By rounding out broadcast and print media campaigns with an online component, advertisers can reach a targeted audience of educated and affluent consumers.”
The days of watching SportsCenter multiple times in the morning to absorb your sports news are long gone.
With the 24/7 news cycle and resources like Twitter, sports fans can consume sports news at a record pace.
Whether the news on Twitter is always accurate is another thing …
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