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Posts Tagged ‘A.J. Daulerio’

Brian Williams Likes Gawker, Except When He Doesn’t

Brian Williams shot off an email to Gawker chieftain Nick Denton over the weekend, because, well, Brian Williams spends his Sundays watching “Meet the Press” and reading Gawker. Williams took a graceful shot at Gawker’s weekend coverage of late saying they missed the story of “one of the worst outings in SNL history” by “Brooklyn hipster Lana Del Rey.”

[W]hile I know you’re in the midst of an editor change, weekends have been allowed to go awfully fallow…

Not to let a good story go to waste, that new editor, A.J. Daulerio got his paws on the email and — as well he should — wrote up a post on it.

Williams’ NBC publicist added fuel to the fire Monday by requesting that the post be taken down. Right.

Anyway, the fire burns still; one that the former Middletown Township volunteer firefighter Williams would rather snuff out. And don’t expect any more SNL musical guest reviews from the “Nightly News” anchor, at least not in the form of an email to Nick Denton.

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Kenny Powers Takes Over as CEO of K-SWISS

In a new ad campaign for K-SWISS, Kenny Powers of Eastbound & Down fame is more than just a celebrity brand endorser — he’s the self-anointed CEO of the company. Powers, who’s played by Danny McBride in the irreverent HBO series about a self-destructive baseball player,will appear in a series of spots with athletes and Hollywood types. The first commercial airs during ESPN’s annual ESPY awards on Wednesday night.

“Kenny Powers has definitely helped trumpet the assets of TUBES training footwear in an irreverent and unique way,” said Chris Kyle, vice president of marketing at K-SWISS. “With this new chapter of our campaign, we’re pushing the limits of how traditional sports companies market, and hopefully making a lot of people laugh in the process. At the end of the day, the campaign is meant to connect the young male audience with our product in a meaningful, original and completely entertaining way – that’s our goal.”

In the new campaign, created with agency partner 72andSunny, Powers’ mission as CEO is to change the sports world from being “so safe and lame ass” to “being more gonzo” by any means necessary. Well-known figures appearing in the campaign include Patrick Willis of the 49ers, Matt Cassel of the Chiefs, Mavericks owner Mark Cuban, Transformers director Michael Bay, wrestler Rey Mysterio, fitness guru Jillian Michaels and UFC fighter Jon “Bones” Jones.

Hopefully he hires Bob Seger as musical coordinator, because Still the Same ought to be the theme music for this campaign.

The Most-Watched Super Bowl Ever?

TV By The Numbers has the preliminary numbers for Super Bowl XLV, and they are making Fox executives smile.

“Super Bowl XLV earned a 47.9/71 metered market rating/share last night on FOX, tying it with Super Bowl XXI in 1987 as the highest-rated ever in the metered markets,” Robert Seidman reports. “FOX’s 47.9/71 is +3 percent better than the 46.4/68 posted a year ago.”

Pittsburgh and Milwaukee both posted 59.7 ratings, the second-highest in a single market, and large markets around the country contributed huge numbers.

New York delivered a 42.6/63 last night, the best rating in New York for a non-Giants Super Bowl in 28 years. Los Angeles notched a 40.1/71, their best in 13 years for a non-Rams or Raiders Super Bowl. Chicago posted a 51.4/73, which actually beat the rating for the Bears in Super Bowl XLI (50.2) and is the best ever in the market for a non-Bears Super Bowl.

Now if only the quality of the broadcast matched the massive viewing audience…

Mark Cuban Vs. the BCS, Part Three (or Maybe 50)

Every boxing fan has complained about the number of undefeated boxers. Seems like any up any coming “contender” has fought the same 12 – 14 record boxer and the same 52-year-old former champs. Whatever it takes to get you wins and keep you un-defeated. It’s the Don King special.
BCS Schools have obviously been watching. Here are some fun facts showing just how big an impact cupcakes have on the teams that make it to the BCS Bowl Games:

And thus begins Mark Cuban‘s articulate rant about the evils of the BCS system. (Well at least the latest one.)

The Dallas Mavericks owner is right, of course. Read more

Professional Bull Riders Taps Dockery Clark as CMO

Dockery Clark has herself a new ride. The former senior brand director of sports and entertainment marketing for Miller Brewing Company and MillerCoors will join Professional Bull Riders as chief management officer.

In her previous position, Clark worked to secure sponsorships with National Football League, NASCAR, Team Penske (#2 Miller Lite Dodge), the World Series of Poker, New York Fashion Week, the Ultimate Fighting Championships, and others. (Really, Miller sponsors New York Fashion Week?)

“The PBR is a compelling sports brand with highly-skilled and highly-marketable athletes,” she said in a statement. “I’m passionate about what the PBR stands for and excited to promote the brand globally and help us win in a very competitive marketplace.”

Clark has one built-in advantage: PBR already has a sweet logo.

The Best Blog You're Not Reading: This Is American Soccer

In our new Friday afternoon series, we will bring you an excellent sports media-related blog you’ve probably never heard because you don’t spend all day, every day wander the backwaters of the Internet. In the first edition, This Is American Soccer.

Adam Spangler, previously an editor at Vanity Fair, launched TIAS with the goal of giving “a glimpse into the soul of American soccer by capturing moments in time – digital stamps to let those who follow understand the world’s most popular sport in a malnourished American enviroment.” And he’s succeeding, thanks to brilliant longform journalism, investigations into the sport’s youth movement, interviews with figures such as Spike Lee.

Longform sports writing in this country is dying, but Spangler’s keeping it alive at TIAS. We wish him the best.