2012 was a banner year for MSNBC, with the network seeing by far the most growth of all the cable news channels. The network placed second in both total and demo viewers in both primetime and total day.
The ratings for 2012:
- Primetime (Mon-Sun): 905,000 total viewers / 287,000 A25-54
- Total Day (Mon-Sun): 497,000 total viewers / 166,000 A25-54
MSNBC’s programming was up double digits across the board in both total and demo viewers in 2012, spanning the mornings, daytime and primetime. At 9 PM Rachel Maddow was up +36% in total viewers and +21% in the demo compared to 2011, while 10 PM’s “The Last Word” was up +21% and +19%, respectively. The weakest performer was 8 PM’s “The Ed Show,” which was still up +9% in total and demo viewers from 2011.
MSNBC’s dayside programming was also up big from 2011. At 12 PM “Now with Alex Wagner” was up +30% in total viewers and +29% in the demo, while the 3 PM hour, which featured both Martin Bashir and “The Cycle,” was up +39% in total viewers and +23% in the demo.
In the mornings, “Morning Joe” was up +2% in total viewers, and up +10% in the demo, delivering its best total viewership ever.
MSNBC’s release is after the jump.