At the Television Critics Association Winter press tour in Pasadena, CNBC pulled back the curtain on its primetime unscripted programming block, dubbed CNBC Prime, and announced the pickup of two new shows. CNBC Prime will debut Tuesday, March 5 with previously announced pickups “Treasure Detectives” and “The Car Chasers.”
The two new shows are “The Big Fix,” which follows an expert in business turnarounds as he helps struggling businesses, and “Family Business Project” (working title) a competition show giving small, family-owned businesses the chance to win big money.
During the announcement, CNBC clarified what it was trying to do in primetime in a way it hasn’t done before. The closest analogy would be that of Nickelodeon and Nick at Nite. During the day, Nickelodeon is a network for kids, but in the evening, it becomes “Nick at Nite,” a network for baby boomers with programming designed to appeal to their sensibilities.
Here is how CNBC described it: