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Posts Tagged ‘Anderson Cooper 360’

Q3 2014 Ratings: CNN #2 in Primetime, Total Day

CNN rose to #2 in primetime in both total viewers and the A25-54 demo in Q3 2014, edging out MSNBC by a razor-thin 1,000 total viewers in primetime. For the second quarter in a row, CNN was second in in total day viewers, also rising to No. 2 in the total day demo.

The ratings for Q3, 2014:

  • Primetime (Mon-Sun): 553K Total Viewers / 185K A25-54
  • Total Day (Mon-Sun): 447K Total Viewers / 134K A25-54

Compared to Q3 2013, CNN was up +6% in viewers and flat in the demo for total day. In primetime, the net was up +2% in viewers and down -3% in the demo. “Anderson Cooper 360” led the way for CNN’s daily programs, up +6% in total viewers and up +9% in the demo. At 9pmET, which featured both an extended hour of “AC360″ and original programming, CNN is up +3% in viewers and up +21% in the demo year-over-year. Last year, “Piers Morgan Live” ran in the timeslot.

CNN’s original series, “The Sixties,” which ended its weekly Thursday run during the quarter, was the network’s highest-rated program in total viewers, drawing 650,000 viewers. Several daytime programs were down double digits in the A25-54 demo: “Legal View with Ashleigh Banfield” (down -20%), “Wolf” (down -17%), and “CNN Newsroom” (2pmET and 3pmET; down -16%, -13%, respectively).

CNN is claiming back-to-back quarterly wins over MSNBC (second to Fox News) in primetime demo viewers. They are using a blend of Nielsen data, which is explained in their press release after the jump.

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August 2014 Ratings: CNN Ranks #2 in Total Day and Prime, Up Most Year-Over-Year

A busy news month gave CNN the most growth of the cable news networks in August. CNN was up +46% in total viewers and up +43% in A25-54 viewers for total day viewing finishing #2 behind Fox News.

The ratings for August 2014 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 629,000 Total Viewers / 214,000 A25-54
  • Total Day (Mon-Sun): 503,000 Total Viewers / 154,000 A25-54

In primetime, CNN was up +39% in viewers and up +60% in the demo vs. August 2013 which was a comparatively slow news month. CNN

Anderson Cooper 360” was up +38% in viewers and up +73% in the demo. At 10pmET, “CNN Tonight,” which last year was an “AC360″ re-air, was up +49% in viewers and up +70% in the demo. “New Day” topped MSNBC’s “Morning Joe” with a +14% advantage in total viewers and +66% lead in the demo. And the network continues to see success with its original series: “The Sixties,” which wrapped its eight-episode Thursday run in the middle of the month. It was the network’s most-watched show drawing 726,000 viewers. “The Hunt with John Walsh,” was #1 in its Sunday 9pmET time period in total viewers and the demo.

Even with a strong August, CNN is delivering its least-watched year since 1996 in Total Day among total viewers. Year-to-date CNN is ahead of MSNBC in total day in both total viewers and the demo.

CNN’s release after the jump…

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Q2 2014 Ratings: CNN #2 in Total Day Viewers

CNN was the second most watched cable news network in total day viewers for Q2 2014; it also tied with HLN for second in the daytime A25-54 demo.

The ratings for Q2, 2014:

  • Primetime (Mon-Sun): 459K Total Viewers / 156K A25-54
  • Total Day (Mon-Sun): 341K Total Viewers / 105K A25-54

Compared to Q2 2013, CNN was down double digits in both total day and primetime viewers. In total day, the network was down -28% in total viewers and -35% in A25-54 viewers. For primetime, the net was down -31% in total viewers and down -32% in the demo.

Anderson Cooper 360” led the way for CNN, but was down -38% in total viewers and down -32% in the demo compared to the same quarter last year.  At 9pmET, the network had its lowest-rated total viewers quarter in 23 years (since 1991). CNN debuted its nightly original series and documentaries lineup in the 9pm timeslot midway through Q2.

For the month of June, CNN came in third in total day viewers, but placed fourth in the demo. In primetime, the net came in third in total and demo viewers. Year-over-year, CNN was also down -14%  in total day viewers and -15% in the demo. In primetime, the net was down -4% in both measurements.

CNN’s full press release after the jump.

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How Two Former TV Producers Created Their Own Lifestyle Brand

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From left: Albert and Gerstein

As part of Mediabistro’s Profit From Your Passion series, we spoke to media moguls Melissa Musen Gerstein and Denise Albert, who’ve spent most of their careers in the TV business.

Albert’s first job out of college was at Inside Edition; she’s also done on-air reporting for local stations and the NBA, and eventually became a producer for Good Morning America. Meanwhile, Gerstein has worked as a producer on various shows, from Anderson Cooper 360 to The Big Idea with Donny Deutsch. When the two met, they realized they had a similar desire to create a parenting-based lifestyle company. The result is The Moms brand, which started as a syndicated newspaper column, got picked up as a show for NBC and now includes a weekly show on Sirius XM Radio. Here’s how it all went down, according to Albert:

[When Melissa and I met] I was pregnant with my first child, and I felt like there was conversation missing in the parenting world. I wanted to have very smart conversations, and not talk about being pregnant, and not necessarily talk about how many diapers or poops or bottles my kid was going to have during the day. And so I had this idea to really do what I know and love, which is television and journalism, but in the parenting space. Melissa and I were connected through another person and we were told, ‘Oh, you guys have the same idea.’ And so that’s how we originally began as Moms in the City. We wanted something where we could have this parenting conversation in a forum that we knew — television.

To hear more from Albert and Gerstein, including how they’ve broadened their reach, read: Hey, How’d You Start Your Own Lifestyle Brand, Melissa Musen Gerstein and Denise Albert?