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Posts Tagged ‘Barack Obama’

Nielsen: 20.6 Million Watched Inauguration, Ratings Down 46%

Nielsen says that 20.6 million people across 18 networks watched President Obama be sworn in for his second term Monday. As we noted yesterday, NBC led the way among broadcasters, with CNN topping cable news.

The 20.6 million figure was down from 37.8 million viewers in 2009, a drop of 46%. That said, it was an improvement over George W. Bush‘s second inauguration in 2005, which saw a similar percentage drop from his first.

In a post explaining the numbers, Nielsen throws in this factoid:

[V]iewership has historically slid for second term inaugurations. Pres. Richard Nixon is the only president in recent history that has seen an increase; he notched a 22 percent increase during his second term inauguration.

Making News Rather Than Covering It: Tales From Campaign 2012

Bruce Springsteen, Jon Bon Jovi, and Ricky Martin were just three of the numerous celebrity endorsers of President Barack Obama in 2012.  All appeared at re-election events, part of a meticulously organized entertainment publicity effort.

One of the key players in attracting talent and overseeing coordination was former GMA and 20/20 Senior Producer – and former CBS News consultant and NBC News producer – Eric Ortner (photographed at right with Jon Hamm at the Democratic National Convention in September).

Now a Los Angeles talent manager and tv/film producer, Ortner became co-chair of the campaign’s Entertainment Advisory Council. He tells TVNewser the celebrity mix was important in helping the campaign “build a network for voter registration and get-out-the vote-efforts” and to “engage and mobilize the audience”.

Otrner says his background as a tvnewser - who’d covered politics for the networks - was helpful. “The real benefit and brilliance” of the entertainment council effort, he reflects, ”was that celebrity surrogates provided media that the campaign didn’t have to buy.”

(Photo Courtesy of Eric Ortner)

66.8 Million People Watched Election In Primetime, Down From 2008

Nielsen has just released the final primetime ratings tally across all networks. 66.8 million people tuned into coverage leading up to the projection of President Obama’s reelection during the 11 PM hour (from 8-11PM ET). That is down from 2008, when 71.5 million people tuned in during the same time period.

The Nielsen-rated networks covering the election this year were NBC, ABC, CBS, Fox, PBS, Univision, Telemundo, Fox News Channel, CNN, MSNBC, CNBC, Current TV and TV One.

Among the broadcasters, NBC led the way with 12.12 million viewers, followed by ABC with 10.52 million viewers, CBS with 7.92 million and Fox with 4.93 million. The cable news ratings for primetime can be found here. Fox News was second among all networks in prime behind NBC, followed by ABC, CNN, CBS, Fox and MSNBC.

PBS notes that it had a cume audience of six million, more than its 2004 and 2008 ratings combined, though for the evening it averaged around a million viewers each hour, well below the broadcast competition.

Analysis: CNN The Clear Ratings Winner For Big Moments, But FNC Only Channel Up From 2008

The final ratings are in, and there were clear patterns among cable news viewers. For the three most important moments of the night: President Obama’s win, Mitt Romney’s concession speech and President Obama’s acceptance speech, CNN was the most watched channel on cable news.

Meanwhile, Fox News viewers seemed to have little interest in watching President Obama, as the network lost more than eight million viewers from 11 PM to his speech just after 1:30 AM. CNN only lost two million viewers, while MSNBC only lost one million viewers.

Fox News did get some very important bragging rights however: it was the only cable news channel to post ratings gains compared to election night 2008, seeing increases in just about every hour. CNN was down around 20% compared to 2008, and MSNBC was down every hour in primetime compared to 2008.

The key moments:

  • From 11PM-12 AM, the hour in which every network called the race for President Obama:

CNN – 10.79M total viewers / 5.31M 25-54
FNC – 10.10M total viewers / 4.36M 25-54
MSNBC – 5.54M total viewers / 2.45M 25-54

  • Mitt Romney’s concession speech:

CNN - 8.97M / 4.56M
FNC – 4.04M / 1.90M
MSNBC – 4.52M / 2.10M (1amET average. Romney’s speech was 12:55-1:01)

  • President Obama’s acceptance speech:

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2012 Election Live Blog

The Afternoon Ticker: Monday Night Candidates, Buying Current, Cavuto’s MS

  • As we suspected might happen, Pres. Obama and Mitt Romney will give interviews tonight during the Eagles/Saints Monday Night Football game. The New York Times reports ESPN’s Chris Berman will interview Obama and Romney at halftime.

  • In USA Today today, Michael Wolff asks ‘Who Will Buy Al Gore’s Current TV?’ and sums up: “Current TV is quite a disaster area, never able to clarify its mission, style or business reason for being.”

  • Neil Cavuto on election anchoring and his battle with MS: “The biggest thing I try to do is get engaged in my work and not let what I clearly feel in my body slow me down. I’m well aware of the fatigue issue.”

Pew: MSNBC, Fox News Play Favorites In Tone

A survey from Pew’s Project for Excellence in Journalism shows that when it comes to covering politics, horse-race coverage remains king, and the network viewers watch take drastically different approaches to covering the candidates.

PEJ surveyed cable news segments between August 27 and October 21, and graded them based on the “tone” of the segment. They found that when it came to coverage of President Obama, a clear plurality of segments on Fox News were negative in tone, while a clear plurality of segments on MSNBC were positive. CNN was split almost down the middle. When it came to coverage of Mitt Romney, an overwhelming majority of segments on MSNBC were negative while a plurality on Fox News were positive. A plurality of CNN segments were also negative. You can read the entire report here.

What Your TV Choices Say About Your Politics, And What The Candidates Watch

BuzzFeed has a pair of interesting charts looking at the political persuasions of television viewers. One of the charts compares a handful of TV shows and the other a number of high-profile TV networks, both graph them in accordance with political persuasion, and the likelihood of voting.

Among the findings: Fox News and Fox Business viewers skewed heavily Republican, and were very likely to vote. The Weather Channel and CNBC also skewed Republican. MSNBC and PBS skewed very Democratic, with high turnout. CNN also skewed Democratic. The channels that both parties could agree on were ESPN, Lifetime, Food Network and Discovery Channel.

Among TV shows: HBO’s “The Newsroom” skewed very Democratic, while “Today” was just slightly so. The most Republican-skewing shows were “Deadliest Catch” and “American Pickers.”

As it happens, GOP Presidential candidate Mitt Romney and President Obama told TV Guide about their favorite TV shows. How do they stack up compared to BuzzFeed’s charts?

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‘Morning Joe’ Obama Interview Overshadowed By Hurricane Sandy

MSNBC’s “Morning Joe” had arguably its biggest “get” ever this morning, as the program aired an interview with President Obama taped in Florida over the weekend. With Hurricane Sandy bearing down on the eastern seaboard however, the interview is likely to generate far less attention then it would have were this a normal Monday.

“Morning Joe” went through its usual gameplan of sticking to political coverage this morning, providing occasional updates on Sandy from Weather Channel staffers.

How The Networks Handled Trump’s Publicity Stunt

Reality TV host Donald Trump launched a new publicity stunt Wednesday in which he said he would give $5 million to a charity of President Obama’s choice, so long as the President releases his school and Passport records “To Mr Trump’s satisfaction.”

Trump appeared on CNN’s “Piers Morgan Tonight” and FNC’s “On the Record with Greta Van Susteren” to talk about his ridiculous offer. Obama himself responded on “The Tonight Show” (see below).

Morgan had to begin his interview with a disclaimer, noting that he considers Trump a friend and adding “I’ve known Donald Trump since I won the first season of ‘Celebrity Apprentice,’ and appear on the show sporadically.” He asked Trump if the offer was a publicity stunt. “Don’t be ridiculous, this isn’t a publicity stunt, it is a very serious offer,” Trump replied.

Well that settles that. In fairness, Morgan would press Trump a bit on the issue, though the reality host never strayed from his talking points.

An hour later Van Susteren spoke to Trump by phone. After letting him go on about his stunt, she pressed him on the “birther issue,” resulting in him saying to her “I’m really surprised by you, you don’t know anything.”

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