Last week, we told you about Bart Scott‘s appearance on TNA Impact and working with idol Hulk Hogan.

We weren’t sure if Scott would mix things up with TNA’s finest, but the New York Jets linebacker did just that, presumably making head coach Rex Ryan cringe as a result.

Way to sell Kurt Angle‘s ankle lock, Bart.

Starting on Friday, CBS and Turner Sports will roll out a multiplatform campaign featuring the rock band Kings of Leon in order to promote the NCAA Tournament.

Tournament footage will be weaved into the band’s video, “The Immortals,” and shown on 5,800 movie screens across the country until March 17.

“We are proud to be working with Kings of Leon throughout the tournament and using their powerful song “The Immortals” as a theme of our marketing campaign and coverage,” said Christina Miller, senior vice president of Turner Sports strategy, marketing and programming. “Our extensive multi-platform campaign will help communicate to fans the exciting new changes to the tournament’s coverage, particularly that every single game will be broadcast live nationally for the first time ever, allowing fans to choose which games they want to watch.” Read more

One more for the “Behavior in the press box debate.”

Jay Busbee pens a long column discussing why he was offended that many of his colleagues applauded Trevor Bayne in his post-Daytona 500 victory press conference.

Look, it’s very simple. When you’re paid to do a job, or (in the case of some of NASCAR’s “citizen journalist” unpaid bloggers) when you’re invited into the media center, your loyalties are to that job first and foremost. Can you be a fan and still do the job? Of course. It’s helpful, in fact, to give you insight into the mind and heart of the fans, the people who expect you to bring them the news and accounts of the day. But there’s passion and there’s professionalism, and if you have your priorities as a journalist in order, never the twain shall mix.

Busbee makes an important distinction in his story. Read more

J. Russell Findlay will join Major League Soccer and Soccer United Marketing as chief marketing officer.

He previously served as vice president of marketing for Town Sports International and spent 20 years with PepsiCo and Unilever before taking that position.

“I am pleased to welcome Russ Findlay to the MLS family,” league commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

The full release after the jump. Read more

Charts!

Joe Ward, Shan Carter, and Kevin Quealy do their graphic thing on NYTimes.com, showing Nick Folk‘s successes and struggles kicking field goals.

The Jets kicker started the seasons strong, but struggled as the year wore on, missing nearly half his field goals during a four-games stretch. He regained his form, making nine in a row, but as the chart demonstrates, he’s only been called upon to kick short ones. That’s the explanation for his recent success.

They give Brad Smith‘s kick returning and Steve Weatherford‘s punting the same treatment. Check it out; It’s better than Phil Mushnick ranting and raving.