Bloomberg TV’s Betty Liu is profiled in her alumni magazine, the University of Pennsylvania Gazette. Liu talks about the trajectory of her journalism career, and reveals what’s going through her head while she hosts “In the Loop”:

“I always think about viewers when I’m doing an interview,” Betty Liu is saying. “If they’re going to spend five minutes with me and listen in on an interview, what do they want to get out of it? There’s always a way you can ask a tough question without putting them off. There’s an art to it and I definitely had to learn the art.”

“I love what I do and I think that shows,” says Liu. “Even though I accidentally fell into business news, I have grown to love every part of it—so I want to do more of it. Luckily I have an opportunity at Bloomberg where if I have an idea, if they like it, they’ll go for it.”

The New York Observer spent the day after the election with Bloomberg TV’s Betty Liu as a way to gauge the post-election mood on Wall Street. Liu — who made the jump to Bloomberg from CNBC five years ago — reveals how she leverages her finance connections to get guests:

At Bloomberg TV, Ms. Liu has a reputation as a CEO-whisperer. She’s one of the few journalists Warren Buffett will speak to and is well-trusted by master-of-the-universe types. “I was just having lunch with Jim Chanos at Michael’s,” she told OTR, name-checking the Kynikos Associates hedge fund manager perhaps best known for shorting Enron’s stock. “He was joking, ‘Everyone who’s making deals is in the back room, everyone who wants to interview the people making deals is in the front, waiting for the deal-makers to come out.” Where did Ms. Liu and Mr. Chanos dine? “We were in the back. I was trying to make a deal to interview him!”

The three business networks have turned their focus to severe weather coverage today as Hurricane Sandy forced the close of the stock markets. Bloomberg TV, Fox Business and CNBC have all set special coverage plans for today that focus on the economic impact of the storm, expected to make landfall later today.

Bloomberg TV will shift into special Hurricane Sandy coverage at 1pmET, which is when the storm’s intensity is supposed to increase on the East Coast. Stephanie Ruhle and Erik Schatzker anchor the 1pmET hour, Betty Liu anchors the 2pmET hour and Trish Regan and Adam Johnson anchor from 3-6pmET. Meteorologist Bonnie Schneider is handling weather forecasts.

Fox Business broadcast a special report in place of “Imus in the Morning” this morning, anchored by Dagen McDowell and Connell McShane. FBN’s Robert Gray is in Battery Park and Sandra Smith is at the CME throughout the day. Neil Cavuto will host primetime coverage of the storm tonight beginning at 7pmET.

CNBC will have regular programming until 7pmET. The network is replacing “The Kudlow Report” with a live two-hour special report anchored by Bill Griffeth and Michelle Caruso-Cabrera.

• ABC News correspondent Reena Ninan and her husband, Kevin Peraino, are parents of a baby girl. Kate Ninan Peraino was born last weekend, weighing in at 6 lbs, 10 oz and joins older brother Jackson.

• Ratings are in for Monday’s premiere of “Good Afternoon America.” The ABC show drew 1.923M Total Viewers, improving upon the season-to-date average of “The Revolution” by +40%.

• Warren Buffett is co-hosting Bloomberg TV’s “In the Loop with Betty Liu” on Friday morning at 8amET. The show is live from Sun Valley for the Allen & Co. conference.

This week we noted how Bloomberg had to retract an ad featuring anchor Betty Liu, because it said that she was  “Pulitzer Prize-Nominated” when in fact, her work was simply submitted to the Pulitzer committee by her bosses.

Now Fox Business Network’s Charlie Gasparino has been busted for the same thing. Once again, MSNBC.com’s Bill Dedman caught the error, and received a statement from Gasparino and FBN:

When asked on Tuesday in which year he was nominated, former boxer Gasparino jabbed back in a one-line email: “I was nominated by the wsj sir.”

…

A Fox spokeswoman also sent over a statement:

“The Wall Street Journal submitted Charlie Gasparino’s reporting of Wall Street research scandals to the Pulitzer Board in 2002,” said the statement from Kevin Magee, executive vice president of Fox Business Network. “While Fox Business never claimed he was a finalist for the award, we’ve clarified his bio to reflect the submission as opposed to a nomination.”

To reiterate, anyone can be a Pulitzer “nominee,” all you need is enough cash for the submission fee. The Pulitzer Committee selects “finalists” (which neither Liu nor Gasparino have ever been) and names one of them a “winner.” Both Liu and Gasparino had their work submitted by their editors, which is an honor within their respective news outlets, but not quite at the level of “Pulitzer Prize Nominee.”

Update: FBN executive VP Kevin Magee tells TVNewser that this whole issue is “A tempest in a thimble.”

“I just think this whole thing is a tempest in a thimble at this point,” Magee tells us. “What we are talking about is the use of the word ‘nominated,’ Charlie was lucky enough, or worked hard enough to have his work selected by the Wall Street Journal editors to be submitted to the Pulitzer committee. It was never anything more than that, I would probably call that nominated myself.  We both found out last week that they prefer you not call that nominated. So we changed his  bio and his references, it was not a big deal for us and not a big deal for him. It is a gigantic honor to have your work chosen by the editors of the Wall Street Journal, and he is justifiably proud of that, as are we for that matter.”

Credit:MSNBC.com

Bloomberg TV is apologizing and correcting an ad featuring anchor Betty Liu after it came to light that it was deceptive. The ad pictures Liu, along with the words “Pulitzer Prize-Nominated, Has All The Heavy Hitters On Speed Dial. And That’s Just The Anchor.”

The problem, as noted by MSNBC.com’s Bill Dedman, is that anyone can be Pulitzer Prize-nominated, provided you wrote something, and had the money to pay the submission fee. The Pulitzer committee selects finalists, and then a winner, but does not reveal everyone submitted for nomination.

Liu did not submit herself for the prize, but was submitted for a Pulitzer by her editors for a series she did while she was the Atlanta Bureau Chief at the Financial Times.

An old version of Liu’s official bio says: “The FT also nominated her for a Pulitzer Prize in 2000 for her series of articles on immigrant labor in the South.” That is a more appropriate way to list the accomplishment. Apparently the copy editor of the new ad campaign decided to trim a little too much from the bio, and ended up changing the context altogether.

Back in April we noted that Bloomberg TV would be shaking up its daytime lineup after the departure of Margaret Brennan. Now we have a date for the new lineup: tomorrow, Monday June 18th.

What are the changes? A refresher:

A simulcast of Tom Keene‘s radio program “Surveillance” which airs from 6-8amET replacing “Inside Track” which was hosted by Erik Schatzker and Stephanie Ruhle…

Betty Liu will continue to anchor “In the Loop” from 8-10amET. Then, Schatzker and Ruhle will host a new show at 10am, replacing Brennan’s “In Business.”

We have more details now: Keene’s show will actually be an all-new show across TV, radio and digital, not just a simulcast of his existing radio show. In addition Bloomberg is launching a new noon show called “Lunch Money.”

Tonight Bloomberg TV televises the second edition of its “Titans at the Table” series. This time the guests will be Chicago Mayor (and former White House chief of staff) Rahm Emanuel, Obama fundraiser  Penny Pritzker,  Chicago Sun-Times chairman Michael Ferro and Loop Capital’s Jim Reynolds. They will be interviewed by Bloomberg’s Betty Liu, and will dine on Chicago deep dish pizza at Gino’s East in Chicago.

The first “Titans at the Table” aired in February, and featured New Yorkers like restauranteur Danny Meyer and financial executives dining at Meyer’s The Modern restaurant here in Manhattan.

The business networks are gearing up for tomorrow’s Facebook IPO, which begins trading on the NASDAQ when the markets open tomorrow morning.

Bloomberg TV is kicking off coverage at 5pmET today with “Facebook: The Public Network,” a live three-hour special anchored by Emily Chang and Cory Johnson in San Francisco, Betty Liu in New York and Jon Erlichman at Facebook’s headquarters in Menlo Park, CA. At 8pmET, Matt Miller will anchor a live one-hour special, followed by an updated version of Bloomberg’s “Game Changers” on Mark Zuckerberg at 9pmET.

CNBC devoted the 1pmET hour this afternoon to the IPO with a special anchored by Carl Quintanilla. He and Julia Boorstin will also report from Facebook’s headquarters tomorrow. Tomorrow morning, CNBC’s “Squawk on the Street” will broadcast from the NASDAQ, where Facebook will be trading, instead of their usual perch at the NYSE.

On Fox Business Network, Stuart Varney will host a special “Varney & Co.” tomorrow morning to cover the market open and the IPO launch. Shibani Joshi will be live from Facebook’s headquarters and Lauren Simonetti will be at the NASDAQ.

Margaret Brennan, who has been with Bloomberg TV for nearly three years, is leaving the network, TVNewser has learned. Brennan joined Bloomberg from CNBC in 2009. Brennan’s departure, described as mutual, comes as the network plans changes to its morning lineup later this Spring.

Andrew Morse, head of U.S. TV for Bloomberg, says the changes are a continuation of Bloomberg’s “evolution into a digital, multi-platform news organization.” The changes have included a round of staff cuts as well as the posting of new positions, last month.

The programming shifts include a simulcast of Tom Keene‘s radio program “Surveillance” which airs from 6-8amET replacing “Inside Track” which was hosted by Erik Schatzker and Stephanie Ruhle.

“It’s not just doing TV on the radio,” Morse tells TVNewser, “but a true multi-media program.” The show will stream on Bloomberg.com and on the Bloomberg TV+ and Radio+ tablet apps. Keene will be joined by Sara Eisen, Scarlet Fu and Ken Prewitt.

Betty Liu will continue to anchor “In the Loop” from 8-10amET. Then, Schatzker and Ruhle will host a new show at 10am, replacing Brennan’s “In Business.”

In a Media Beat interview last summer, Brennan told us about her decision to leave CNBC for Bloomberg, and also hinted at a true passion: international reporting. Brennan’s final day hosting “In Business” is this Friday.

Keene’s NoonET program goes away and will be replaced by a what Morse calls a “high-profile ensemble cast” who will be assessing the market at Midday.