Yesterday, the Obama campaign used MSNBC anchor Andrea Mitchell in a campaign ad, sparking a complaint from NBC News (as of this morning the ad was still airing, at least on our TVs here in the office).
Today, the campaign is using another popular non-partisan public figure in an attack against the Romney campaign: Big Bird.
The ad has aired on some TV news programs, but those are not paid buys. BuzzFeed’s Zeke Miller has the details:
Per OFA the ad will start airing on
National cable and broadcast, targeting comedy shows
— Zeke Miller (@ZekeJMiller) October 9, 2012
Update: No surprise here, Sesame Workshop has released a statement asking the Obama campaign to remove the ad.
Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down.