Don’t look for a Starbucks mug on Willie Geist‘s new MSNBC show.
For one thing, the barista barons aren’t sponsoring “Way Too Early With Willie Geist,” which debuts Monday as the 5:30 a.m. lead-in to Starbucks-studded “Morning Joe.”
For another, the G-Man doesn’t drink java.
Geist’s caffeinated beverage of choice is Mountain Dew. He “power slams” a full can before hitting the “Morning Joe” set. “The stuff glows in the dark,” he says.
Do the Dew, Willie!
Geist will fly solo on the live “Too Early” for 30 minutes before rejoining Joe Scarborough, Mika Brzezinski and Mike Barnicle on “Joe.”
In the “Joe” family, Geist is the bratty son, caught in the crossfire of his arguing parents. “Uncle Mike” Barnicle “is usually hung over,” Geist cracks, “but he takes me outside and plays catch.”
With a newborn son and toddler daughter in a two-bedroom apartment, Geist doesn’t sleep, anyway, so losing more z’s is no big deal. But will viewers follow?