The campaign features a number of “NFL women,” mostly wives of players and coaches, modeling the apparel. There is also a webside series, “Beyond the Sidelines,” which has interviews and home movies from some of the female contributirs.
The league has also built in a user-generated element, with a “Strut Your Fit” contest. the contest encourages female users to create a video explaining how they express their team spirit and explain their game-day outfit.
More information about the campaign, and the site, is after the jump.