The National Football has launched a new website targeting female fans. The site, at is part of the league’s new “Fit For You” marketing campaign for its women’as apparel lines.

The campaign features a number of “NFL women,” mostly wives of players and coaches, modeling the apparel. There is also a webside series, “Beyond the Sidelines,” which has interviews and home movies from some of the female contributirs.

The league has also built in a user-generated element, with a “Strut Your Fit” contest. the contest encourages female users to create a video explaining how they express their team spirit and explain their game-day outfit.

More information about the campaign, and the site, is after the jump.

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