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Posts Tagged ‘Bob Peterson’

More Changes Under New CBS News Regime

Five months into the tenure of CBS News chairman Jeff Fager and CBS News president David Rhodes, there are more staff changes on West 57th Street… and beyond.

TVNewser has learned correspondents Terry McCarthy (left) and Don Teague are no longer working with the network. McCarthy joined CBS from ABC two years ago. Based in the LA bureau, he was a foreign reporter for CBS. Teague joined CBS from NBC two years ago and was based out of Dallas.

Also, Bill Piersol has left CBS Evening News where he was a senior producer. Guy Campanile, who was the business producer for “Evening News,” has been named a senior producer. Piersol follows Chris Dinan out the door. Dinan left “Evening News” for ABC “World News” last month.

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CBS Evening News To Debut New Logo, Graphics Monday

cbslogo_5-15.jpgExclusive: The CBS Evening News will debut a new logo and new graphics Monday, with an eye toward HD.

TVNewser got a sneak peek at the new look today. CBS news and sports president Sean McManus told us the graphics came about late last year. “It was motivated by looking at the election graphics and realizing they look so much more contemporary, so much clearer, and so much cleaner than the Evening News graphics,” he said. “At that time we charged Bob Peterson with coming up with a new graphic look which he has done.”

Peterson, CBS News’ executive creative director, and his team came up with the graphic design and concept entirely in house in the span of approximately six months. The “convergence of different designs,” as Peterson put it, features a logo with three interlocking globes, moving images in the OTS box and a bolder blue and red color scheme.

But there’s also a notable Web feel. There are headers for each image (see after the jump), and what appears to be drop-down tabs and boxes that would close a window.

So what will the graphics do for viewership? “I’m not a subscriber to the fact that graphics make a difference in the ratings,” says McManus. “This is not about trying to get the ratings up, it’s about trying to make the overall broadcast look and feel cleaner and better.”

So, what about those ratings?

Read more

CBS’s New ’08 Look


CBS News creative director Bob Peterson has rolled out this new logo for CBS News coverage of the 2008 presidential campaign. CBS continues with the “Campaign ’08″ theme, while ABC calls theirs “Vote ’08″ and NBC’s is “Decision ’08″