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Posts Tagged ‘Brian McCarthy’

ESPN The Magazine Names John Korpics Creative Director

ESPN has hired John Korpics as vice president/creative director for print & digital media.

Korpics arrives at ESPN from Fortune magazine, where he was the creative director. He will work with ESPN The Magazine editor-in-chief Chad Millman to oversee the publication’s design group and spearhead integration of the design and photo teams across all platforms. Korpics starts his new position on Sept. 6.

“John is one of the most talented and accomplished creative directors in the content industry,” said Rob King, ESPN senior vice president for digital and print media. “His experience across a wide range of subjects, as well as his track record in redesign and branding, will be a tremendous creative resource that will enable us to best deliver to our audience across all our platforms.” Read more

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But Does Anyone Care the Swimsuit Issue Is Out?

Over on The Wrap, SportsNewser friend Dylan Stableford argues persuasively that this is the biggest year ever for Sports Illustrated‘s swimsuit issue.

And the 2011 swimsuit issue is already delivering. It boasts more than 90 ad pages, a 30 percent increase over last year. And the issue is up 41 percent in advertising revenue, SI says. That’s a big deal, considering the swimsuit issue itself accounts for about 7 percent of Sports Illustrated’s annual ad revenue (or roughly $40 million of its $572 million in 2010).

And he’s probably correct. The press behind this issue is unprecedented, and blogs and websites all across the Web are posting images in hopes of landing some tangential traffic.

But does anyone actually care about the issue? Read more