There is no doubt that Twitter has changed the way many people communicate. One of the biggest benefits of the service is that it provides a direct link for fans and viewers to communicate with athletes and media executives.
For an athlete, Twitter is like a mini-media empire, giving you the ability to send your thoughts, photos and video directly to people that are (hopefully) interested in reading them, without the pesky middleman.
A recent addition to the athlete-Twitter metaverse is Miami Heat forward LeBron James. This afternoon, James showed just how personal a tweet can get, when he gave a nearly three minute long video tour of his son Bronny’s kindergarten classroom.