The NHL and McDonald’s announced they are continuing their relationship through the 2010-2011 season. In 2008, the the fast food chain became the league’s official quick service restaurant in the United States. It had already held that position in Canada.
As part of the deal, McDonald’s will be the title sponsor for Hockey Day In America, the six-hour broadcast on NBC, and sponsor the 2011 NHL All-Star Game.
“The quick service restaurant category is an important one to reach a broad audience, and as McDonald’s major sports League partner, the possibilities of what we are able to achieve together are limitless,” Keith Wachtel, NHL senior vice president of integrated sales, said in a release. “It’s a marriage between two great brands that will provide unique activations as well as community support.”
The full release is after the jump. Read more