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Posts Tagged ‘C.C. Sabathia’

Boxing To Get 3D Treatment On ESPN's Friday Night Fights

You can add boxing to the list of sports that have received the 3D treatment.

ESPN 3D will broadcasting boxing for the first time in 3D on Feb. 18 with ESPN’s Friday Night Fights from Salisbury, Md.

Joe Tessitore and Teddy Atlas will call the action ringside. Tessitore is a 3D veteran as he called several college football games last season for ESPN, including the BCS National Championship game. Read more

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Pepsi Gets Back in the Super Bowl Game

Oh good, it’s time to talk about Super Bowl advertisements again.

The USA Today reports that Pepsi will jump back into the ring, promoting Pepsi Max – which is struggling against Coke Zero – with three ads. Last year, the brand chose to go the online route and avoiding splurging on the most-watched game in television history. Mistake.

The brand will offer a reward for consumer-created ads that (synergy alert!) finish high in USA Today‘s Super Bowl Ad Meter. Last year, Snicker’s Betty White ad finished first, followed by the Doritos’ human collar spot.

Fox has sold more than 90 percent of its available slots for the February game, much better than last year when multiple brands opted out due to economic reasons and the network was forced to hold a last-minute sale for its remain inventory.

(H/T Fang’s Bites.)