While CNN’s primetime struggled in particularly low-rated April, the network fared a little better in June. Still, CNN saw sizeable year-to-year decreases over the whole of the quarter — the largest in cable news.
Total day (Mon-Sun): 439k total/143k A25-54
Prime (Mon-Sun): 596k total/175k A25-54
In total viewers, CNN was down -27% in total day and -31% in primetime year-to-year. In the demo, the network was down -20% and -27% respectively. Those percentages however are much lower than the year-to-year drop CNN saw in Q1.
“John King USA” (450k / 142k) struggled in its first full quarter to match its predecessor. The program is down -41% in total viewers (-36% demo) compared to Q2 of 2009 — when Lou Dobbs was in the time slot. In total viewers, “JK, USA” saw the largest percentage decrease in all of cable news.
“Rick’s List” is still besting the non-Fox competition — topping MSNBC Live and “Dylan Ratigan” by almost 200k total viewers — but is down considerably from a year ago. The 4pmET hour (520k / 138k) is down -40% in total viewers and -22% in the demo, while the 3pmET hour (497k / 142k) is down -31% and -14%.
The program with the biggest year-to-year drop in the demo? “Larry King Live” (677k / 177k) which was down -37% in both total viewers and A25-54. King finished third in behind Sean Hannity and Rachel Maddow in both categories.
Anderson Cooper also saw decreases. TVbytheNumbers reports, “The second quarter of 2010 was AC360′s 3rd lowest ever for average viewership and 2nd lowest ever for adults 25-54.”
Campbell Brown, who announced in May that she would be stepping down from her 8pmET program due to a lack of viewership, saw her lowest-rated quarter since the show’s launch (477k / 139k).
The CNN release is after the jump.