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Posts Tagged ‘Carol Bartz’

Analysis: For ABC News and Yahoo!, New Partnership Requires a Long-Term Investment

Fox News, The Huffington Post, Current TV, Gawker, Turner Sports, CBS and CBS News, Microsoft, Granite Broadcasting, and ABC News–twice.

These are just some of the major media companies that have partnered with Yahoo! over the last 15 years. Many of the agreements have been small ones, and some of them have been significant, but almost all have quietly ended. Some of the deals–like the one with Current TV–were dead before ever getting off the ground.

Today, ABC News and Yahoo! announced that they are partnering once more.

The first time ABC News and Yahoo! partnered on content–way back in 2000–the ambitions seemed very familiar (see quotes at the bottom of the story), and the two companies teamed up again in 2005, with a focus on video.

Joe Ruffolo, senior VP of digital for ABC News, tells TVNewser that the big difference with today’s agreement is in its scope.

“It is just a lot more, to be quite honest. We had a video relationship with them where we were giving them certain links, and live streams of breaking news events. We will obviously continue to do that,” Ruffolo says. “The real difference in this is we will be doing much more on a story-by-story basis with them.

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Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 

Liz Claman – Silicon Valley Girl

Liz_6.7.jpgBayNewser reports FBN’s Liz Claman is about to spend “Three Days in the Valley” – Slicon valley. Starting Monday, Claman will interview Silicon Valley CEOs and thought leaders including Google’s Eric Schmidt, Yahoo!’s Carol Bartz and Jay Adelson, CEO of Digg.

And Claman’s going to be awfully busy.

The complete interview list at BayNewser…