Guthrie’s piece reports on the current NBC personalities—and potential outsiders—who might replace the long tenured anchor if he exits.
Which member of the NBC family could possibly fill Lauer’s shoes? Both Willie Geist, who is the co-host of “Today’s” 9amET hour, and “Meet The Press” moderator David Gregory, could be in the running. Both of their Q scores, which measures audience likability toward on-air personalities, are higher than Lauer’s, with Gregory’s standing out highest among the key adult women demo at 18 compared to Geist’s 14.
Other contenders mentioned in the piece—albeit long shots—are Ryan Seacrest and “Today” digital host Carson Daly, with the latter having ”the weakest emotional connection” to female viewers, according to a Q score executive.
Outside the streets of Rockefeller Plaza, Anderson Cooper is also mentioned as a possibility, but unlikely since he is negotiating a new deal with CNN while also continuing to contribute to “60 Minutes.”