HLN had a rough month in November in primetime. While its crime-focused dayside programming performed very well thanks to the Conrad Murray trial, the channel’s primetime shows were almost all down compared to last year.
The ratings for November, 2011:
- Primetime (Mon-Sun): 387K Total Viewers / 105K A25-54
- Total Day (Mon-Sun): 255K Total Viewers / 88K A25-54
HLN’s afternoon programming in the 2 to 6 PM hours were all up double digits over last year, thanks in large part to coverage of the Murray trial.
In primetime however things were not so rosy. “Nancy Grace” was down double-digits (-17% in Total Viewers and -25% in the demo) compared to last year, though she was absent for some of the month due to her participation on “Dancing with the Stars.”
“Issues with Jane Velez Mitchell” was also down compared to last year at 7 PM, down -8% in Total Viewers and -down 27% in the demo.
At 9 PM, “Dr. Drew” was down compared to the time period last year when Joy Behar was in that slot, though he has improved in the time period since taking over earlier this year.