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Posts Tagged ‘CBS Sports Network’

Notre Dame AD: Fighting Irish Will Get Network

Notre Dame’s television contract with NBC runs through 2015, but school athletic director Jack Swarbrick is already envisioning a Fighting Irish network akin to the University of Texas arrangement that was negotiated between ESPN and the Longhorns. In a wide-ranging interview with The Chicago Tribune, Swarbrick discussed the nationwide interest in Notre Dame, a football power that signed a contract with NBC back in 1991 and has rewarded fans by winning zero national titles in the interim.

There will be a Notre Dame Network, but people sort of envision that in traditional terms of something dramatic and new. You’ll sort of grow into it as you produce more and more digital programming and distribute it more broadly, and we’re committed to that.

What is central to our ability to really build out of a viable network is the increased delivery of broadband video to homes. Texas is a cable platform, because they have dense geography. Ours is the inverse of that. We have fans everywhere – not a huge concentration in one cable market. And so we’re going to be really well-positioned, as technology advances here, and we’re spending our time now building our digital programming.


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Numbers Don't Lie: Cleveland Fans Still Very Interested in LeBron's Fortunes

Game One of the Eastern Conference NBA Finals between the Chicago Bulls and Miami Heat set a cable television record for most viewers, eclipsing the eyeballs that viewed Michael Jordan‘s last All-Star Game appearance in 2003. Not surprisingly, the Chicago and South Florida markets were the No. 1 and No. 2 contributors to the more than 11.1 million people who watched Sunday’s game. And the No. 3 market? That would be Cleveland, LeBron James‘ home court before he took his talents to South Beach.

So, are Cleveland fans still pulling for The King? I’m sure some of them still are (maybe two or three); but most likely the majority of people tuning in to watch him play are really, really, really hoping that LeBron and the Heat lose, preferably in a demeaning manner. As a longtime Red Sox fan who spent many Octobers rooting against the Yankees, I can assure you this dynamic is real. Red Sox fans, at least until 2004, derived almost as much satisfaction from a Yankees’ loss as a Red Sox’ win. Why? Because the Red Sox hadn’t won in forever, the Yankees won all the time, and rooting against the guy who’s got what you want is human nature.

And since Cleveland fans (Cavaliers, Browns, Indians, et al) haven’t seen a winner in decades, their best rooting interest is whomever LeBron and the Heat are playing.

What else would explain the television numbers? A sudden interest in Cleveland in the post-season exploits of Kyle Korver?

(Source: Las Vegas Review-Journal)

Final Four Ratings Best Since 2005

The 2011 Final Four on Saturday earned an average fast national household rating/share of 8.9/17, which ties with 2010 as the highest rated Final Four since 2005.

Butler vs. VCU and Kentucky vs. UConn averaged 15.4 million viewers, the highest for the two Final Four games since 2005 (16.6 million).

“We are very pleased that this year’s Final Four ratings matched last year’s strong numbers which were the best in five years,” said Mike Aresco, Executive Vice President, Programming, CBS Sports. “We are excited about the Championship game which features two of the most remarkable stories of the season in Connecticut and Butler.”

Let’s see how excited CBS is about Butler vs. UConn when the ratings come out on Tuesday.