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Posts Tagged ‘CBS This Morning’

Morning Show Ratings: Week of December 16

MorningShowNEW“Today” won the younger demo for the first time in close to six months, beating “GMA” by 18,000 viewers while “GMA” kept its lead in total viewers by 337,000.  The total viewers gap is the closest the NBC broadcast has gotten to “GMA” in almost a year, since the week of December 31, when “Today” won in the demo.

Compared to the same week last year, all three networks were up, with “Today” showing the most growth in both total and younger viewers: +12% /+16%, respectively. “CBS This Morning” was up +9% in total viewers and +6% in the demo. “GMA” was up +7% in total viewers and +11% in the demo.

The averages for the week of Dec. 16, 2013:

  • Total Viewers: ABC: 5.572M / NBC: 5.235M / CBS: 3.048M
  • A25-54 viewers: ABC: 2.196M / NBC: 2.214M / CBS: 1.119M

Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

Weekend Morning Show Ratings: May 2013 Sweeps

It was a split decision for the weekend morning shows during the May sweeps period. On Saturdays, ABC’s “Good Morning America” won in Total Viewers and NBC’s “Today” won in the A25-54 demographic. On Sundays, “CBS Sunday Morning” won in both ratings measurements.

“GMA Saturday’”s Total Viewer-win is the show’s first May sweeps win since the debut of its current format in 2004. It was the largest-ever overall May sweeps audience for the show’s Saturday edition, which improved upon the year-ago sweep by +17% in Total Viewers. “GMA Saturday” also won in the C3 ratings (commercial ratings + 3 days playback) in both ratings measurements for the first time ever.

On Sundays, “Today” beat “GMA” by +90,000 Total Viewers and +40,000 A25-54 viewers. As usual, ratings stalwart “CBS Sunday Morning” was the most-watched Sunday morning newscast in both Total Viewers and A25-54 viewers, making “GMA” third in both ratings measurements.

The Saturday averages for May 2013 sweeps:

  • Total Viewers: ABC: 3.63M / NBC: 3.54M / CBS: 1.74M
  • A25-54 viewers: NBC: 1.21M / ABC: 1.18M / CBS: 559K

The Sunday averages for May 2013 sweeps:

  • Total Viewers: CBS: 5.75M / NBC: 3.47M / ABC: 3.38M
  • A25-54 viewers: CBS: 1.78M / NBC: 1.11M / ABC: 1.07M

Morning Show Ratings: Week of April 22

After losing in the A25-54 demographic the week of April 15, ABC’s “Good Morning America” was back on top in both Total Viewers and the demo for the week of April 22.

“GMA” beat “Today”  by +819,000 Total Viewers and +66,000 A25-54 viewers.

But only “CBS This Morning” showed growth in both ratings measurements compared the same week last year, up +12% in Total Viewers and +3% in the demo. “GMA” was up +8% in Total Viewers but down -2% in the A25-54 demographic, while “Today” was down -4% and -9%, respectively.

The averages for the week of April 22:

  • Total Viewers: ABC: 5.739M / NBC: 4.920M / CBS: 2.977M
  • A25-54 viewers: ABC: 2.092M / NBC: 2.026M / CBS: 1.062M

Morning Show Ratings: Week of January 21

ABC’s “Good Morning America” is back on top in both Total Viewers and A25-54 viewers. For the first three weeks of 2013, NBC’s “Today” took the younger demo.

“GMA” was also up compared to the same week last year: up +15% in total viewers and up +9% in younger viewers, while “Today” was down -12% / -16%. “Today” did see +3% week-to-week total viewer growth and posted its best delivery since the week of November 5, 2012.

But it was No. 3 “CBS This Morning” that showed the most growth. A little more than a year after its debut, the show is up +20% in total viewers and up +8% in A25-54 viewers.

Due to the Martin Luther King holiday, all three Monday telecasts are excluded from the weekly average.

The averages for the week of January 21, 2013:

  • Total Viewers: ABC: 5.529M / NBC: 4.868M / CBS: 2.867M
  • A25-54 viewers: ABC: 2.105M / NBC: 2.088M / CBS: 1.117M

 

Morning Show Ratings: Week of January 7

While 2012 was the year that saw “Good Morning America” overtake “Today” in the ratings, 2013 begins with all three shows shedding viewers in the crucial A25-54 demo.

Compared to the same week last year, “GMA” is down -4% in younger viewers, “Today” is down -20% and “CBS This Morning” is down -6% (vs. its debut week last year). But for the second week in a row, “Today” takes the younger viewer crown with a slim 4,000 A25-54 viewer lead, improving from the week prior.

“GMA” was the only show to grow in total viewers: up +3% with a +459,000 viewer lead on “Today,” which is down -18%. “CBS This Morning” was flat in total viewership.

The averages for the week of January 7, 2013:

  • Total Viewers: ABC: 5.010M / NBC: 4.551M / CBS: 2.703M
  • A25-54 viewers: ABC: 1.936M / NBC: 1.940M / CBS: 1.042M

Morning Show Ratings: Week of November 5

The week of the Presidential election was a strong one for ABC’s “Good Morning America” and CBS’ “CBS This Morning,” with both programs seeing substantial ratings increases from the same week last year. There was also some good news for NBC’s “Today,” which placed first in the demo on the three biggest news mornings of the week, Monday through Wednesday.

“GMA” led the way for the entire week however in both total viewers and adults 25-54, followed by NBC’s “Today,” which was close behind, particularly in the demo. CBS was a distant third, but posted its best ratings in more than a year.

“Today” was still down compared to last year while “GMA” was up +6% in total viewers and +5% in the demo, and “CTM” was up +8% in total viewers and +2% in the demo.

The averages for the week of November 5, 2012:

  • Total Viewers: ABC: 5.497M / NBC: 5.182M / CBS: 2.954M
  • A25-54 viewers: ABC: 2.106M / NBC: 2.095M / CBS: 1.136M

Morning Show Ratings: Week of October 29

Not only have ratings reports been delayed due to Hurricane Sandy, but the overall national numbers may be skewed as markets like New York and Philadelphia did not carry the morning broadcasts for much of last week in addition to the millions of homes without power.

As a result, ABC and CBS are not including the week of Oct. 29 in their season averages, but NBC tells me they are. Because of the interest across the county in the coverage of the storm, the three shows put up big numbers. Last Tuesday, “Good Morning America” had its biggest audience (6.05M) since the Royal Wedding in April ’11. CBS had its best week since the week of February 2, 2009. For the week, “GMA” led in total viewers but NBC’s “Today” came out ahead in the A25-54 demo.

“Today” was still down compared to last year while “GMA” and “CBS This Morning” saw a viewership lift: ABC was up +15% in total viewers and +11% in younger viewers while CBS was up +26% / +16%.

The averages for the week of October 29, 2012:

  • Total Viewers: ABC: 5.498M / NBC: 5.267M / CBS: 3.167M
  • A25-54 viewers: ABC: 2.160M / NBC: 2.168M / CBS: 1.235M

Politics Leads The Morning Shows

The network morning shows all dedicated their first hour to last night’s election, though after that their paths diverged.

NBC’s “Today” covered the Presidential election and the state races from 7-8:20, before returning to do an interview segment on “The Twilight Saga: Breaking Dawn Part II” at 8:23.

ABC’s “Good Morning America” covered the election through 8:30, before going to a story on Kirstie Alley‘s memoir.

“CBS This Morning” has stuck with politics all morning, and affiliates have picked up an extra 10-11 Am hour. The show will also be going live on the west coast with new interviews.

All in all, a politics-centric morning, with a few digressions.

‘CBS This Morning’ Book Club, Naturalization Ceremony On NBC Among Sweeps Stunts

With November’s ratings sweeps period approaching, the network morning shows are preparing special programming to take advantage of the event.

“CBS This Morning” is launching an interactive book club for viewers that will culminate next month. The initiative, dubbed, “CBS This Morning Reads,” is kicking off with a re-release of Team of Rivals by Doris Kearns Goodwin, published by CBS sister company Simon & Schuster. Future books will come from other publishers, so while it will be debuting during sweeps, it is not a sweeps-only programming stunt.

The book club will have excerpts, reading guides and interactive features at CBSThisMorning.com, culminating with a live interview with Goodwin on “CTM” Thursday, November 15.

NBC’s “Today” is planning a series called “Coming to America Today,” which will culminate on Friday, November 16 as 30 people will be sworn-in as U.S. citizens live on the program in Rockefeller Center. The series will profile the journeys of four people who want to become U.S. citizens.

More on both initiatives, after the jump.

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