Bloomberg has an interesting look today at the increasingly competitive morning show ratings battle. As we’ve reported, ABC’s “Good Morning America” has seen major growth in the past year, shrinking the gap that divides them from the perennial morning show leader, NBC’s “Today,” to a four-year low. Although NBC still leads ABC by about 500,000 viewers in two ratings categories — total viewers and the A25-54 demographic — Bloomberg examines some key factors in the “GMA” surge:
ABC’s George Stephanopoulos and Robin Roberts, hosts of “Good Morning America,” are connecting with audiences after the show’s long-tenured hosts, Charles Gibson and [Diane] Sawyer, left in 2006 and 2009, according to James Goldston, who took over as executive producer five months ago.
Goldston said “Good Morning America” has revamped its cooking segments and other standing features to make them less predictable and more distinctive. The program has also introduced a daily entertainment segment.
“We’ve got a show that is working very well,” Goldston said. “We’re heading into the fall and the future with more confidence.”