Five years ago this week, Fox Business Network launched in some 30 million homes, and with a big party at the Met. We thought it was time to take a look back.
Today, the channel is in nearly 60 million homes (although on digital tiers outside of New York City) Update: According to Nielsen, it is now in 68 million households, and according to News Corp. COO Chase Carey it is no longer losing money. Aside from a strong performance by Lou Dobbs at 7 PM, and some non-business specials like the political conventions, the network is far behind CNBC in just about every daypart. That said, many programs, like “Varney & Co.” have had some daily wins against the more widely-distributed CNBC competition.
While there have been stalwarts of the channel (Neil Cavuto comes to mind), there have been a flurry of changes too, as is typical in the TV universe. Alexis Glick, who was there from the beginning, left two years after it launched. “Imus in the Morning” was added to the lineup, but the relationship between the provocative radio host and FBN management has ranged from cool to sour, at least on-air. That said, Imus has never said anything negative about Roger Ailes on-air.
In 2010, the network launched a new slogan and branding campaign, promoting “The Power to Prosper.”