When Keith Olbermann‘s new ESPN2 program “Olbermann” debuts August 26, there will be no question as to what it is, and what topics will be discussed.
“The key three or four words about this are, ‘it’s a sports show,’” Olbermann said on a conference call this afternoon. “The idea that I would want to do anything that was not specifically sports related–even in a political context–I don’t know where this came from. If I wanted to do politics I would still be doing politics. This is something else.”
That does not mean that politics or current events won’t be covered on the show, but rather the message is: this is not “Countdown,” the show Olbermann hosted on MSNBC for 8 years.
“If the House is considering a bill to make PED use a capital offense, we will cover it. If Barack Obama runs onto the field during the All Star Game, we will talk about it. If George W. Bush wanted to talk baseball I would be happy to have him, but we are not going to talk politics,” Olbermann said.
ESPN surprised the media world by announcing that Olbermann would be returning to the company 16 years after he left “SportsCenter” to host a late night show on ESPN2. He did not leave ESPN on good terms in 1997, and although he has contributed to the company since then (most notably a stint with ESPN Radio), it would have been crazy to think a few years ago that he would ever be on-air for the channel as a host in the future.
Neither Olbermann nor ESPN president John Skipper ignored that elephant in the room, with Olbermann saying “I don’t want that to be in the obituary. I don’t want that to be the end of the story.”