TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Chris Mortensen’

Video: Under Armour's Latest Advertising Campaign

Under Armour rolled out their largest footwear advertising campaign to-date this week, entitled “Footsteps.”

According to the sports apparel giant, “the soon-to-be-released footwear line embraces the Brand’s performance DNA and infuses proprietary apparel technology into every shoe to help athletes perform their best.” Peter Berg of Friday Night Lights fame worked with Under Armour on the new commercial.

“The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest caliber of talent on both sides of the camera to tell the story of our state-of-the-art performance footwear,” said Steve Battista, senior vice president, Brand, Under Armour. “We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the Brand. Our new line of footwear is helping athletes create footsteps, not just hear them.”

Above is the commercial that features Tom Brady, Cam Newton, Georges St-Pierre, among others.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

30 For 30 To Receive NABJ's Best Practices Award

The National Association of Black Journalists (NABJ) will present ESPN’s 30 for 30 series with the organization’s Best Practices Award at their 36th Annual Convention and Career Fair in Philadelphia on Aug. 6.

“30 for 30 is indicative of the excellent contributions made by a brilliant and diverse team working behind the scenes,” said NABJ President Kathy Y. Times “The NABJ board congratulates executive producers John Dahl, Connor Schell, NABJ member Keith Clinkscales and the ESPN team for including talented black filmmakers who hit an amazing home run.”

Previous honorees of NABJ’s Best Practices Award include NBC Universal and TV One.