During an appearance on ESPN’s NFL Live, former Patriot Tedy Bruschi revealed Bill Belichick‘s four “rules” for interacting with the media.

1. Speak for yourself. “That’s something Coach Belichick always said — ‘Don’t worry about anyone else’s situation, on another team or your team, always think about your job, doing your job, and commenting on that.”

2. Never talk about injuries. “Never let them know if you’re hurt or not hurt.”

3. Pour on the perfume. “This is compliments. You want to spray that perfume on your opponent on Wednesday all the way through Saturday, and then get the job done on Sunday.”

4. Fall back on cliches. “When in doubt, use the old safe cliche. You love those — ’100 percent’, ‘one day at a time.’”

Rex Ryan‘s four rules for the media are the complete opposite of these.

Longtime New York-based Fox News executive producer Dave Brown has gone Hollywood joining News Corp. subsidiary Twentieth Television.

Broadcasting & Cable reports Brown’s been tapped to produce a syndicated show called “Wedlock or Deadlock” which will get a test run on Fox stations in New York, Philadelphia, Atlanta, Tampa, Phoenix, Orlando and Memphis.

Brown was most recently EP of the now-canceled “Morning Show with Mike and Juliet”; before that he headed up Fox News Channel’s Fox & Friends.