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Posts Tagged ‘David Javerbaum’

This is How Fusion Will Launch

It’s the boldest network launch since a Fox Business correspondent stood on CNBC’s front lawn in the pre-dawn hours of Oct. 15, 2007 for some “peacock hunting.”

And this is so much better.

Fusion launches at 6:57pm tonight with a network showtune. With lyrics by Emmy Winner and former “Daily Show” Executive Producer David Javerbaum – now an EP for Fusion — and music by Adam Schlesinger, the song sets the stage for what the channel strives to be. Lyrics include:

When the time to segment Fusion’s target demographic came, We at first thought young Hispanics were our core. Then we ran it up the flagpole and decided we should aim at millennials 18 to 34.

“The musical video came out so well that we are thinking about commissioning an entire musical about corporate synergy. It will be our High School Musical,” said Chief Programming Officer Billy Kimball. “I am really hoping that for the next one we can get Steven Sondheim to compose the music and the Harvard Business School to write the lyrics.” WATCH:

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Fusion Launching October 28 With Nightly Jorge Ramos Program, Satire Block

Fusion, the upcoming cable channel from ABC News and Univision, will launch Monday October 28, the companies say. The channel will launch on a number of pay-TV operators, including Cablevision, Charter and Cox.

Fusion will have a familiar face leading its primetime lineup: “Noticiero Univision” and “Al Punto” anchor Jorge Ramos, who will host “America with Jorge Ramos,” every weeknight at 8 PM. it will be Ramos’ first English-language newscast. At 10 PM weeknights the channel will air “Open Source with Leon Krauze,” a live one-hour talk show covering both serious and silly news.

There will also be a nightly satire block, led by former “Daily Show” EP David Javerbaum. The first show in the block will be “Sports Bar,” a sports/comedy talk show. The channel is also working with the Jim Henson Company and animation company ShadowMachine on another program for the block. Yes, Fusion may be getting a nightly dose of Muppets.

The afternoon and early evening will feature programs anchored by Alicia Menendez at 7 PM and “D.N.A.” (Real Name Derrick N. Ashong) at 6 PM. The weekends will feature original specials and documentaries.

Importantly, the channel also seems to be seeking a slightly broader audience than just young Latinos. It now plans to focus on Millennials more generally, in addition to Latinos.

“We believe our programs – visually compelling, creatively produced and laced with humor and irreverence – will resonate with Latinos and non-Latinos alike,” said Beau Ferrari, acting President for Fusion in a statement. “Fusion’s unique combination of news, satire and original series is a completely new offering for the most exciting and fastest-growing group of young people in the country.”

Details, below.
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Fusion Hires Former ‘Daily Show’ EP To Develop News/Satire Programming

Fusion, the upcoming cable news channel from Univision and ABC News, has made a big hire: it is adding former “Daily Show” head writer and EP David Javerbaum to its executive ranks. Javerbaum will serve as an EP for Fusion, leading its west coast programming, and developing new news/satire shows.

“He will lead development of an instrumental part of our primetime programming – the next generation of news satire and comedy,” Fusion interim president Beau Ferrari wrote in an email to staff. “He’ll be based in Los Angeles and oversee content for all our West Coast programs, including the nightly show anchored by Leon Krauze and new programming concepts he’ll help develop.”

Javerbaum is also an author and playwight, and has written for aweards shows like the TONYs and Emmys.

“I feel incredibly lucky to be getting in on the ground floor at Fusion,” Javerbaum said in a statement. “I’ve never felt prouder to be a fifth-generation Hispanic-American.”
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