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Posts Tagged ‘David Kenney’

DIRECTV Drops The Weather Channel

directv weather channelThe Weather Channel is no longer available to 20 million DIRECTV customers after the two parties failed to reach a new carriage agreement by midnight.

In a statement released shortly after the deadline passed, The Weather Company CEO David Kenney called it a “reckless move” and said he is “shocked they have put corporate profits ahead of keeping a trusted channel that subscribers rely on every day.”

DIRECTV fired back with a statement saying their customers want weather coverage “free of reality show clutter.”

“Most consumers don’t want to watch a weather information channel with a forecast of a 40 percent chance of reality TV,” chief content officer Dan York said. “So with that in mind, we are in the process of discussing an agreement to return the network to our line-up at the right value for our customers.”

Last month, DIRECTV added WeatherNation to its lineup in preparation for a potential blackout. In a column published yesterday, Weather Channel meteorologist Jim Cantore responded: “Nobody can do weather like we do. Nobody.”

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Jim Cantore: ‘It’s Just Irresponsible For DIRECTV to Drop The Weather Channel’

the-weather-channel304x200With just hours to go until the deadline for The Weather Channel and DIRECTV to reach a new carriage agreement, Jim Cantore has penned a column arguing that the channel needs to remain on the air “as a trusted resource for those who need our information to stay prepared and ready for what the weather brings.”

We are listening to all your constructive comments and at the end of the day I feel it’s just irresponsible for DIRECTV to drop The Weather Channel and deny their viewers access to critical and potentially life-saving information in times of severe weather. I think it’s a dangerous gamble to put lives at risk for a penny. I think you’ll agree. Nobody can do weather like we do. Nobody.

The deadline for a new carriage agreement is 12:01 a.m. Tuesday. As the last hours tick by, The Weather Channel has been using the hashtag #stormDIRECTV to continue its campaign on social media, as well as encouraging viewers to contact their representatives in Congress to ask them to intervene.

In the event of a blackout, DIRECTV viewers would not be without a source for weather news: last month, DIRECTV added WeatherNation to its lineup, placing it right next to The Weather Channel on the dial. Read more