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Posts Tagged ‘Deirdre Bolton’

Deirdre Bolton’s Tips for Your ‘Elevator Pitch’

deirdre bolton_304x200Fox Business Network host Deirdre Bolton takes a routine elevator ride with entrepreneurs as part of her program “Risk and Reward.”

She recently spoke to Upstart Business Journal to give tips to those pitching their “elevator pitch.”

Know your material cold: Time is always the enemy, the clearer and more succinct your message, the better. It sounds hokey, but I tell people to practice their pitches at home with a stopwatch, and do it 50 times. Practice until your timing is perfect, practice with a buddy who will listen and offer constructive feedback. Practice in front of a mirror unless you will get distracted by the fact that you really do need a haircut. Be so confident and so practiced so that when you show up in a hustling, bustling lobby after an annoying taxi ride, you will be unshakeable.

The business anchor also recommends researching the person you’re pitching to, preparing a longer pitch just in case, and having a memorable closing line.

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The Ticker: CNN’s Simulcast, Bolton’s Audience, Tower’s Retirement

  • Fox Business anchor Deirdre Bolton describes her target audience to PRWeek: “Everyone who wants to make money, make more money, or keep what they have. We all work hard for our money, so it’s good to be aware of a strategy that helps you save or make a little bit extra.”

  • Oklahoma City CBS affiliate KWTV is taking down its broadcast tower, once billed as the tallest man-made structure in the world. TVSpy has details.

Deirdre Bolton on FBN Debut: ‘There is Not Another Show Like This Anywhere on TV’

deirdre boltonWhen the curtain rises on Deirdre Bolton’s Fox Business show at 1pmET this afternoon, it will be new territory for the network. “Risk and Reward” will explore alternative investment strategies, a clear break from business news’ traditional focus on equities.

“There is not another show like this anywhere on TV, so I’m very excited about that,” Bolton tells TVNewser. “It’s the only one on.”

Like Maria Bartiromo’s new FBN show, “Risk and Reward” will feature longer interviews with industry leaders, usually at the top of the show. The second half will “move a little quicker,” Bolton says. One segment she is particularly excited about is “Elevator Pitch,” which will put a real-life entrepreneur in front of a panel of judges who are potential investors.

In addition to being a unique component of FBN’s recently revamped lineup, Bolton’s show has the additional challenge of covering alternative investment strategies while not ignoring the news of the day.

“There are going to be some headlines that we have to cover because we’re on during market hours, but for the most part, I’m going to be in my wheelhouse,” she says. “That is the goal and that is a challenge. I think [my producers are] up to it and I’m certainly up to it. Every single story out there has an alternative asset angle.” Read more

Deirdre Bolton’s FBN Show to Launch March 31

deirdre bolton“Risk and Reward with Deirdre Bolton,” the latest addition to the Fox Business daytime lineup, will debut March 31, FBN EVP Kevin Magee announced today. The program will provide coverage of breaking market news, as well as “an in-depth look at non-traditional ways to make money beyond just stocks and bonds.”

Bolton’s show was announced as part of FBN’s programming changes that went into effect when Maria Bartiromo‘s show launched in February. Bolton joined Fox Business from Bloomberg TV, where she worked for 15 years, last month.

“We’re excited to add Risk and Reward with Deirdre Bolton to our lineup. Alternative investing is an immensely untapped field and Deirdre’s expertise in this area will help broaden our market hours coverage,” Magee said in a statement.

“I’m thrilled to join the FOX Business Network and create a new home for alternative asset strategy and education,” Bolton said. “We hope to make Risk and Reward a one-of-a-kind program that will help viewers navigate the vast world of investment choices, find more ways to make money and better ways to keep it.”

The Ticker: Machado, Bolton, Sandoval

  • After a year as a CNN correspondent based in Atlanta, Alina Machado is being relocated to her native Miami. “Alina’s move back home to Miami, along with her fluency in Spanish, gives us the opportunity for deeper and broader coverage across multiple platforms,” Terence Burke, VP of domestic newsgathering for CNN/U.S., said in a statement.

  • Deirdre Bolton made her first appearance on Fox Business this morning since joining the network last week. Bolton, a former Bloomberg TV anchor, will host a show focused on alternative investments in the 1pmET hour starting later this year. Watch here.

Bloomberg TV Expands ‘Bloomberg West’

Bloomberg TV is adding another hour of “Bloomberg West,” anchored by Emily Chang, Cory Johnson and Jon Erlichman, to its lineup next week. Along with the existing hour of the San Francisco-based tech show, which airs at 6pmET/3pmPT, a new hour will be added at 1pmET/10amPT beginning Monday.

The expansion sets off a domino effect of programming changes in the rest of the network’s lineup. “Money Moves with Deirdre Bolton” moves from 1pmET to 2pmET, while “Bottom Line with Mark Crumpton” moves from 2pmET to 7pmET. “Bloomberg Rewind,” a recap of the day’s top stories that aired at 7pmET, will be removed entirely from the lineup.

The New York TimesQuentin Hardy has more on the expansion:

“We see a real opportunity,” said Andrew Morse, head of Bloomberg Television in the United States.

“The television world is flooded with mediocre content — this extra hour is more of a place for big names in the Valley to come on and talk, and to dig deeper into what the news means,” he said, speaking of Silicon Valley.

The Ticker: Garcia-Marquez, BuzzTimes, Bolton

    • Telemundo has tapped Mari Garcia-Marquez as EP of its morning news program “Levántate.” Garcia-Marquez joined the NBCU-owned network earlier this year to oversee the 10th anniversary of Telemundo’s primetime newsmagazine “Al Rojo Vivo.” Prior to joining Telemundo she worked for seven years at Univision, eventually becoming senior EP, and launching that network’s morning news program “Despierta America.”
    • BuzzTimes? BuzzFeed is partnering with the New York Times to produce online video reports live from the 2012 Republican and Democratic National Conventions. The videos will feature staffers from both the Times and BuzzFeed. “We think BuzzFeed’s energy and keen ear for how political stories play out in the social sphere will be a valuable and interesting contribution to The Times’s video presence,” said Jim Roberts, assistant managing editor of The New York Times.
    • Bloomberg TV’s Deirdre Bolton is interviewed by The Next Web. Bolton’s program is a show focused on tech and “alternative assets,” based in New York, why? “Everyone talks about New York as a hub for fashion, finance, media and advertising—and all of these businesses are ready for disruption.”
  • Bloomberg Targets CNBC in Ad Campaign

    Bloomberg TV is launching its first advertising campaign, seeking to steal viewers away from cable business news leader CNBC. The campaign will be focused on the New York tri-state area (where most of the Wall St. power brokers live and work) and will feature both television and out-of-home spots.

    Bloomberg TV’s Margaret Brennan was in the mediabistro.com offices yesterday for a Media Beat interview. Among other subjects, she talked about her place in the ad campaign:

    Look for the full interview on TVNewser July 11.

    The campaign also features Bloomberg anchors including Erik Schatzker, Deirdre Bolton and Betty Liu. As part of the campaign, Bloomberg ads will take over the entire 4/5 subway station on Wall St. in September. The New York Times has more on the ads:

    Read more

    Inauguration Notes: ABC, Bloomberg, PBS…

    • WebNewser writes about ABC News Now and ABCNews.com’s plans for the Inauguration. Hint: Sam Donaldson and Rick Klein will be very busy.

    Peter Cook and Deirdre Bolton anchor from the Newseum in Washington D.C. on Bloomberg. They will be joined by Washington executive editor Al Hunt. Also, Bloomberg will be live the day before (MLK, Jr. Day).

    • PBS has announced their plans, with Jim Lehrer anchoring beginning at 11amET. Also, the Frontline special, “Dreams of Obama” airs at 9pmET. Click continued to see PBS’ release…

    Read more