Bloomberg TV is adding another hour of “Bloomberg West,” anchored by Emily Chang, Cory Johnson and Jon Erlichman, to its lineup next week. Along with the existing hour of the San Francisco-based tech show, which airs at 6pmET/3pmPT, a new hour will be added at 1pmET/10amPT beginning Monday.
The expansion sets off a domino effect of programming changes in the rest of the network’s lineup. “Money Moves with Deirdre Bolton” moves from 1pmET to 2pmET, while “Bottom Line with Mark Crumpton” moves from 2pmET to 7pmET. “Bloomberg Rewind,” a recap of the day’s top stories that aired at 7pmET, will be removed entirely from the lineup.
The New York Times‘ Quentin Hardy has more on the expansion:
“We see a real opportunity,” said Andrew Morse, head of Bloomberg Television in the United States.
“The television world is flooded with mediocre content — this extra hour is more of a place for big names in the Valley to come on and talk, and to dig deeper into what the news means,” he said, speaking of Silicon Valley.