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Posts Tagged ‘Early Show’

Weekend Morning Show Ratings: Q3 2011 and 2010-11 Season

It has been a solid Q3 2011, as well as a solid 2010-11 season for the weekend network morning shows. Compared to the third quarter of last year, both editions of NBC’s “Today,” both editions of ABC’s “Good Morning America,” CBS’ “Saturday Early Show” and CBS’ “Sunday Morning” all experienced total viewer growth.

NBC’s “Today” is #1 on Saturday while CBS’ “Sunday Morning” takes the top spot on Sundays. ABC’s “Good Morning America” posted the largest total viewer growth compared — +12% on Saturday and +24% on Sunday.

It’s a similar story for the 2010-11 season. NBC’s “Today” finishes #1 on Saturdays and CBS’ “Sunday Morning” is #1 on Sundays. Both shows enjoy a large total viewer separation from their closest competitor: on Saturdays, NBC bested ABC by 960,000 total viewers and on Sundays, CBS outperforms NBC by 1.41 million viewers, drawing the largest audience of any edition of the weekend morning shows.

The averages for Saturday Q3 2011:

  • Total Viewers: NBC: 3.61M / ABC: 2.95M / CBS: 1.62M
  • A25-54 viewers: NBC: 1.36M / ABC: 1.08M / CBS: 575K

The averages for Sunday Q3 2011:

  • Total Viewers: CBS: 4.51M / NBC: 3.35M / ABC: 2.96M
  • A25-54 viewers: CBS: 1.44M /NBC: 1.28M / ABC: 1.08M

The averages for the Saturday 2010-11 Season:

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Interview with the Mexican Pirates Widow: Exclusive?

Tiffany Hartley, the Texas woman whose husband was allegedly killed by Mexican pirates, has been making the TV morning show rounds. And this morning, ABC’s “Good Morning America” claimed an exclusive with her. One problem: Hartley was on CBS’ “The Early Show” at the same time.

Meanwhile, the “Today” show interviewed Hartley both yesterday and on Tuesday.

Morning Show Ratings: Week of Sept. 20

NBC’s “Today” show continued to lead its nearest morning show competitor, “Good Morning America” by a wide margin last week. The program drew more than 1 million more viewers than its chief competitior.

All three morning shows saw a ratings bump, with “GMA” delivering its best demo delivery since June.

“GMA” also narrowed the total viewing gap with “Today” by 18% when compared to the same week last year.

The averages for the week of September 20:

Total Viewers: NBC: 5.09M / ABC: 3.96M / CBS: 2.58M
A25-54 rating: NBC: 2.42M / ABC: 1.63M / CBS: 1.03M