The campaign, kicking off today, will urge New Yorkers ages 50 and older to call their doctors and make an appointment to be screened for colon cancer. March is National Colon Cancer Awareness Month.

“With appropriate screening, colon cancer is often preventable and, when detected early, highly curable. We want New Yorkers to ‘Make That Call’, if not for themselves, then for the people who love them,” Couric says.

On Saturday, Couric was in Charlottesville, VA taking part in the dedication for the Emily Couric Clinical Cancer Center — a $74 million, 150,000-square-foot outpatient care facility at the University of Virginia.

At the time of the groundbreaking for the center in April, 2008, Couric told TVNewser, “This has been a dream, kept alive mostly by Emily’s husband, George, and her two sons, Ray and Jeff, ever since she lost her battle with pancreatic cancer.” Emily Couric, a Virginia state senator, died in 2001.

“Emily cared deeply about her constituents and when she went through her ordeal she automatically thought about the broader community. That’s just the kind of person she was.”

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