But the interview, which was Massa’s first national TV interview since his resignation from office Monday, was a ratings hit for Beck. The hour drew 3.41M Total Viewers at 5pmET, and 860,000 in the A25-54 demo. That’s just shy of network-leading Bill O’Reilly who pulled 3.5M at 8pmET (925K in the demo.)
But Massa did not have the same pull for CNN. His second interview, with Larry King at 9pmET, drew just 669K Total Viewers (169K in the demo) — fourth place for the hour among the cable news nets after Sean Hannity on FNC, Rachel Maddow on MSNBC, and Joy Behar on HLN.