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Posts Tagged ‘Erik Schatzker’

Is Davos ‘A Giant Fancy Cocktail Party … or Something More Meaningful?’

For Bloomberg TV anchor Erik Schatzker, putting his experience reporting from Davos into words is a challenge.

“There are too many superlatives to even begin to use one,” Schatzker tells TVNewser. “From a reporting standpoint, this is the single greatest reporting opportunity anyone in my business could have.”

Schatzker is one of several reporters, including Fox Business Network’s Liz Claman and CNBC’s Maria Bartiromo, in Switzerland this week for the World Economic Forum. In is his fourth year covering the event, Schatzker is anchoring “InsideTrack” live from Davos through Friday.

With the world’s economic leaders all convened in the Swiss village today through Sunday, Schatzker says the key to making his coverage stand out is the ability to grab guests from the Congress Center on the fly.

“I try not to be chained to the studio,” he said. “It’s important to see people, talk to them about what’s going on, and make my reporting as effective as possible.”

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Bloomberg Targets CNBC in Ad Campaign

Bloomberg TV is launching its first advertising campaign, seeking to steal viewers away from cable business news leader CNBC. The campaign will be focused on the New York tri-state area (where most of the Wall St. power brokers live and work) and will feature both television and out-of-home spots.

Bloomberg TV’s Margaret Brennan was in the offices yesterday for a Media Beat interview. Among other subjects, she talked about her place in the ad campaign:

Look for the full interview on TVNewser July 11.

The campaign also features Bloomberg anchors including Erik Schatzker, Deirdre Bolton and Betty Liu. As part of the campaign, Bloomberg ads will take over the entire 4/5 subway station on Wall St. in September. The New York Times has more on the ads:

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Bloomberg Going ‘Inside the Kingdom’

Bloomberg TV will televise a one-hour special at 6 PM this evening on Saudi Prince Al-Waleed bin Talal, a Middle East media mogul and the largest investor in News Corp. not named Murdoch.

Erik Schatzker will host the program.

Al-Waleed talks to Bloomberg about his future plans for his media company Rotana, as well as his desire to launch an Arabic news channel to compete with Al Zazeera and Al Arabiya.

As one might imagine, Al-Waleed’s life is quite unlike most people’s, and the special will follow him to his desert camp, where he ”makes deals surrounded by falcons, camels and satellite hook-ups.”

It will also have “exclusive footage of the Prince praying, bicycle-riding on the streets of Riyadh, practicing archery and other sports as well as hosting Saudi citizens at his desert camp for majlis.”

More information, after the jump.

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Erik Schatzker on Changes at Bloomberg

Bloomberg Television anchor Erik Schatzker sits down with Benzinga and says many of the stylistic changes seen on the network of late are directly attributable to CEO Andy Lack who was brought on board in 2008: “He realized that we could do more with Bloomberg Television than we had been doing before.”

Business Nets Prep for World Economic Forum

Starting Wednesday, business, government, and cultural leaders from 90 countries will descend on Davos, Switzerland for the 40th World Economic Forum, and so will the business networks. Here are the coverage plans so far for the event. We’ll update if additional information becomes available.

bloomberg120.jpg Bloomberg will have anchors Margaret Brennan, Erik Schatzker, Andrea Catherwood and Francine Lacqua in Davos with interviews, commentary, and analysis. Coverage will air Wed-Fri 6am-5pmGMT.
cnbc120.jpg CNBC’s Maria Bartiromo, Becky Quick, Geoff Cutmore, and Ross Westgate will all be in Switzerland for the event. The network will host/broadcast two official debates. Bartiromo will moderate “Back to the Future: The Next Global Crisis” on Wednesday and Westgate hosts “Gender Agenda: Putting Parity into Practice” on Saturday.
fbn120.jpg Liz Claman will report live from Davos during the forum for Fox Business Network and will also moderate the “Renewable Energy as an Engine for Economic Growth” panel. (She recently did a Q&A as she prepared.) Coverage begins 5amET Wednesday and continues through Friday.

The Ticker: NBC, BBC, Bloomberg…

> Today show anchor Meredith Vieira reports for Dateline this Friday on an international parental kidnapping case. It airs at 10pm. For Sunday’s West Coast-only Dateline, Natalie Morales reports on a man who shot his wife’s 18-year-old lover.

> Katty Kay presents the third of this week’s “Moment of Change,” focusing on the environment, on BBC World News America tonight at 7pmET. The series looks at the how the new administration tackles the country’s most pressing issues.

> Just like CNBC and FBN, Bloomberg TV is in Davos, Switzerland this week at the World Economic Forum. Erik Schatzker and Francine Lacqua lead the coverage from Bloomberg’s slope-side studio. Click continued for the full release…

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