Bloomberg TV is launching its first advertising campaign, seeking to steal viewers away from cable business news leader CNBC. The campaign will be focused on the New York tri-state area (where most of the Wall St. power brokers live and work) and will feature both television and out-of-home spots.
Look for the full interview on TVNewser July 11.
The campaign also features Bloomberg anchors including Erik Schatzker, Deirdre Bolton and Betty Liu. As part of the campaign, Bloomberg ads will take over the entire 4/5 subway station on Wall St. in September. The New York Times has more on the ads: