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Posts Tagged ‘Gary Ginsberg’

Michael Wolff Tackles CNN’s CEO Search

Gary Ginsberg

Michael Wolff takes to USA Today to write about CNN’s search for a new CEO. He trots out a number of familiar names, but buries who he thinks the next CEO will be at the very end of his item.

Sure, people make fun of CNN, but it makes money, doesn’t it? So all we really have is a PR problem.

In that case, there is Gary Ginsberg, Time Warner’s vaunted PR chief, formerly Rupert Murdoch‘s consigliere, who has long wanted to leave the corporate office and run an operating company. Ginsberg isn’t a television guy. He’s a brilliant and powerful corporate smoother and handler.

That’s how you manage the unmanageable.

Life is just too short to remake cable news.

Wolff also talks about the often rumored names of Jeff Zucker, Mark Whitaker and Phil Griffin. While Ginsburg may seem an odd choice, NBCUniversal recently placed an executive’s executive in charge of NBC News, CNBC and MSNBC, so there is some precedent for it.

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FNC vs. MSNBC: Immelt and Ailes Meet; Agree to End Personal Attacks. Source: “Zucker Prolonged the Assault on Immelt for Another Year”

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Exclusive: TVNewser has learned talks of a cease-fire between Fox News and MSNBC, reported in both the Los Angeles Times and New York Times Friday afternoon, actually began in early 2008 and directly involved two network executives who once worked together at NBC – Roger Ailes and Jeff Zucker. We’ve also learned the meeting between GE Chairman Jeff Immelt and News Corp. Chairman Rupert Murdoch, reported in the Times stories, came much later in the process.

Sources tell TVNewser that in early 2008, Roger Ailes approached Jeff Zucker in an off-the-record conversation. Ailes’ association with Zucker goes back to 1994, when he founded MSNBC’s predecessor “America’s Talking” and Zucker was executive producer of the “Today” show.

“Ailes offered Zucker an opportunity to end the bitterness,” a source tells TVNewser. The goal was to end the viciousness while allowing each network to cover the other as news warranted. In particular, Ailes wanted to see an end to the attacks on O’Reilly and his family. But the attacks continued and, perhaps exacerbating the issue, that off-the-record conversation was leaked to Howard Kurtz, who wrote about the feud, and the appeals to end it, in May of ’08. Our source points the finger at NBC. “Zucker opened the door to bring Immelt and GE into the fray,” says our source.

So the verbal war continued, and escalated – O’Reilly targeting GE; Olbermann lancing O’Reilly. “The irony here is that Zucker is being credited with helping end a feud, [referring to the NYT story] but it was because of Zucker that it escalated to this point,” says our source.

Then, earlier this year, a high level representative from GE, fearing another leak, reached out to a senior executive at FOX News.

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