J. Russell Findlay will join Major League Soccer and Soccer United Marketing as chief marketing officer.

He previously served as vice president of marketing for Town Sports International and spent 20 years with PepsiCo and Unilever before taking that position.

“I am pleased to welcome Russ Findlay to the MLS family,” league commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

The full release after the jump. Read more