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Posts Tagged ‘Geoffrey Darby’

Will The Weather Channel Replace Local NBC Forecasts?: “We’re Looking at That Opportunity”

nbc_weather.jpgYesterday, during the launch presentation for The Weather Channel’s new show Wake Up With Al (WUWA!), we had a chance to speak with Geoffrey Darby, the Executive VP of Programming at the network.

On the programming end, “WUWA!” could be just the first of several changes for the channel and possibly for your local NBC weatherman (or, rather, weatherperson).

We asked Darby if NBC is looking at replacing locally-produced weather segments at NBC’s 10 owned & operated stations, with segments from Weather Channel meteorologists in Atlanta.

“We do that now on the radio. You can feel local on the radio,” Darby said. “On TV, it’s different. It’s hard to feel local when you’re not there. Weather is local. Weathermen you can send to the state fair.”

Currently, the channel has one product in place, Weatherscan, but that’s a long way from replacing local meteorologists. “We’re examining it. We have to figure it out,” Darby says. “We haven’t yet. But there is clearly the opportunity to do that. I can tell you we’re looking at that opportunity.”

Darby said viewers can expect more tie-ins with NBC Nightly News and increased presence at sporting events including the Super Bowl and the Olympics, “Weather is a big deal with the Olympics and we will be a part of that.”

Of course, Al Roker‘s new show is the first step. “Right now, this was our first priority, because Al does weather. I don’t think there’s another Al.”

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Ray Ban Retires From TWC As Network Further Integrates With NBC

cantore_12-22.jpgTVNewser received a memo to The Weather Channel staff announcing the retirement of Ray Ban, EVP of programming and meteorology for the network. In the note, The Weather Channel’s president and CEO Debora J. Wilson writes that Geoffrey Darby, a consultant for NBCU, “will assume responsibility as interim head of programming effective 1/1/09.”

“I am confident he will do a terrific job in evolving our strategies and even more deeply linking our organization into the NBCU resources and capabilities, which we are already beginning to benefit from,” she writes.

That benefit presumably includes the continued on-air integration between TWC and NBC, as evidenced this morning when meteorologist Jim Cantore filled in for Al Roker on the Today show.

Click continued to see the full memo…

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