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Posts Tagged ‘George Zimmerman’

Ratings: More Than 10 Million People Watch Cable News As Zimmerman Verdict Read

Preliminary ratings from Nielsen for Saturday night show massive cable news viewership as the verdict came in the George Zimmerman trial.

All told, more than 10 million people watched the four cable news channels as the verdict came in, with likely millions more watching on broadcast.

From 10 PM-11 AM, when the verdict came in, Fox News led the way in total viewers, while CNN was tops in the adults 25-54 demo. HLN placed third in both categories, followed by MSNBC. That was also the case for the 10 PM-1 AM average, which is when all the cable channels dedicated their live coverage to covering the verdict and the analysis that followed.

The numbers for all the channels are many times higher than the typical cable news viewership for a Saturday night.

The preliminary numbers are below, the finals will be available tomorrow:

10-11PM ET

Fox News: 3,682,000 total viewers / 1,113,000 A25-54
CNN: 3,407,000 total viewers / 1,716,000 A25-54
HLN: 2,203,000 total viewers / 980,000 A25-54
MSNBC: 1,298,000 total viewers / 510,000 A25-54

10PM- 1AM

Fox News: 2,712,000 total viewers / 896,000 A25-54
CNN: 2,418,000 total viewers / 1,241,000 A25-54
HLN: 1,435,000 total viewers / 690,000 A25-54
MSNBC: 929,000 total viewers / 404,000 A25-54

NBC News Correspondent Makes Diner Marquee in Sanford, FL

How do you know you’ve been in Sanford, FL for just too long, covering the George Zimmerman trial, and all that came before it? If you’re NBC’s Kerry Sanders — otherwise known as “Kerry the NBC guy” — you get your name on the marquee of the local diner. Sanders, who goes here most days after his “Today” show reports, was chowing down with ABC’s Matt Gutman recently when the waitress said to Gutman: “Never seen you.” Maybe Gutman should head down the road to the Denny’s and get his name in lights there.

During Zimmerman Trial, Defense Witness Defends His Appearance on Live TV

As the trial of George Zimmerman winds down, the prosecution cross-examined defense witness Dennis Root this morning. Root, who formed Dennis Root & Associates earlier this year, approached Zimmerman’s defense team to offer his help. Root calls himself “a renowned law enforcement trainer who has provided instruction dealing with force encounters on the street and within correctional facilities.”

The prosecution was trying to discredit Root by implying that he inserted himself in the case to provide a national platform for his company. Here’s the line of questioning:

Prosecutor: You’re on live television, right now, right?

Root: I believe so, yes, sir.

Prosecutor: So that’s good for your company. You would agree with that, right?

Root: I see where you’re going. It’s good for my company but there wasn’t really other options as far as approaching the State in the same way.

Prosecutor: Didn’t you think that you being a witness might do your company some good, you might get your name out there?

Root: There is no question anybody that’s seen anything about this case would be aware of the fact that it’s getting media coverage. Anybody did that their homework about me knows the fact I’m dedicated to finding the truth and supporting the truth. When I approached [Zimmerman attorney] Mr. O’Mara about it, it’s because I knew that the state would be able to gain access to somebody just like me.

During Root’s testimony the networks had to drop audio because of obscenities, however the word “asshole” got through twice on MSNBC. CNN dropped the audio in time and used the lower third: “CNN MUTING SOME HARSH LANGUAGE”

Q2 2013 Ratings: Trial Coverage Boosts HLN

HLN topped MSNBC in Total Day for the first time since 2005 in the second quarter of 2013. With its coverage of the Jodi Arias and George Zimmerman trials, the network has surged double digits across the board compared to the same quarter last year.

The ratings for Q2 2013 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 518,000 Total Viewers / 178,000 A25-54
  • Total Day (Mon-Sun): 390,000 Total Viewers / 141,000 A25-54

Compared to the second quarter of 2012, HLN was up +61% in Total Viewers and +48% in the A25-54 demographic in Total Day and +49% and +51%, respectively, in primetime. It should be noted that HLN struggled during the second quarter of 2012.

HLN’s daytime programming (9am-5pm) is up +165% in Total Viewers and +109% in A25-54 viewers compared to the year-ago quarter. In primetime, Nancy Grace‘s program is up +50% in Total Viewers and +46% in the demo, while Dr. Drew Pinsky‘s program is up +112% in both ratings measurements. The 10 p.m. hour, which has been home to “After Dark” this quarter, is up +70% and +76%, respectively.

More from HLN after the jump. Read more

How the George Zimmerman Trial is Playing on the Evening News

The cable networks continue live coverage of the George Zimmerman trial as lead detective Chris Serino is back on the stand this morning.

As the made-for-cable trial gets non-stop coverage on HLN, MSNBC, CNN and nearly non-stop on Fox news — to ratings success — here’s how Monday’s proceedings were covered on the three network evening newscasts.

  • ABC World News: 6 minutes into the newscast, a story by Matt Gutman
  • NBC Nightly News: 15 minutes into the newscast, a story by Ron Mott
  • CBS Evening News: 21 minutes into the newscast, a 20-second voice over by Scott Pelley

Oh Sh!t Cable Nets Caught Off Guard Again During George Zimmerman Trial

At the George Zimmerman trial today a star witness, a young woman from Miami known as “Witness 8,” took the stand. She is Trayvon Martin‘s friend who recounted their phone conversation in the moments before the Florida teen was shot dead by neighborhood watchman Zimmerman.

CNN, MSNBC and Fox News were all live (we’ll get to why HLN wasn’t in a moment) at 2:48 pm when the witness explained, profanity and all, what Martin said to her. It included the word “shit” several times, by the witness and repeated by the prosecutor. The witness also used the “N” word three times, testifying it was the word Martin used to describe Zimmerman, who’d been following him.

This short, but meaningful back and forth kept TV news control room staffers perplexed. MSNBC censored none of it. CNN dropped the audio so viewers had little idea what was said at all — expect when she used the “N” word. Fox News let the shits slip, so Megyn Kelly interrupted to warn parents “this may get more PG-13.”

As for HLN, the network carrying the most coverage of the trial, it stopped live coverage earlier today and has been airing the trial on a delay — not a 7-second delay — but up to a half hour. So while viewers watching the Zimmerman trial on CNN, MSNBC and Fox News heard “Witness 8′s” testimony live at 2:48, HLN viewers didn’t see it until 3:19 — by then, plenty of time to censor the profanity.

As of this writing, the witness is now under cross-examination — live on all four networks.

Before Zimmerman Trial Coverage, Network Correspondents Break Bread

NBC’s Kerry Sanders, CBS’s Mark Strassmann and ABC’s Matt Gutman are in Sanford, FL covering the George Zimmerman trial for their respective networks. So this morning, before court got started, all three had breakfast together at the local iHop. Sanders Tweeted out this photo. As for which network picked up the tab…

Read more

‘AC360′ After Dark? CNN Plans 10 PM George Zimmerman Trial Specials

CNN is planning specials every night at 10 PM this week, focusing on the George Zimmerman murder trial.

The specials– titled “Self-Defense or Murder? The George Zimmerman Trial”– will be hosted by Anderson Cooper. Every night, Cooper will be “joined by Mark Geragos, Marsha Clark, and Jeffrey Toobin will condense that day’s opening statements, testimony, and analysis,” CNN says.

There will also be special guests. Tonight they include the Martin family attorney, and a linguistic expert whose testimony was thrown out over the weekend. The format sounds similar to the “AC360″ round-table editions that CNN experimented with at 10 PM earlier this year.

CNN president Jeff Zucker said network executives were “very pleased” with how those programs turned out.

It also bears a striking resemblance to “HLN After Dark,” which joined that channel’s lineup during the Jodi Arias trial, and will be getting a permanent spot on the channel’s primetime roster.

HLN and MSNBC Air Zimmerman Trial Opening Statements

The opening statements of the George Zimmerman murder trial are taking place this morning, and both HLN and MSNBC are taking them live. For HLN, which has been re-branding itself as the second coming of Court TV, the decision isn’t surprising, but MSNBC has not necessarily been known for its live court coverage recently.

We noted earlier this month that the channel was planning to provide “in-depth, continuing coverage, that would air “as news warrants.” While MSNBC will almost certainly cut away if there is a big Supreme Court decision, or new news on Edward Snowden‘s whereabouts, for a little while this morning, at least, the focus was on Zimmerman. MSNBC would move off of the trial around 9:50 AM.

Neither MSNBC now HLN’s coverage didn’t got off to auspicious starts, as a handful of curse words aired. In the case of MSNBC, the coverage was not on a delay, and on HLN, the person manning the audio switch missed the first few F-bombs. Chuck Todd would end up apologizing on MSNBC for the curse words, and promised to get the channel on a delay.

Neither Fox News or CNN are taking the statements live, but expect them to cut in with excerpts as the day goes on. Every channel is taking the coverage live on their respective websites.

Newsers Cautioned By Court Ahead of George Zimmerman Trial

Insiders tell us several journalists were getting a little too close to the action outside the Seminole Country Courthouse in Sanford, FL late last week. A number of TV producers and reporters in the parking lot were cautioned by the court not to get too close to the jurors who will decide the case against George Zimmerman. Zimmerman is on trial in the shooting death of Trayvon Martin in February 2012. Opening statements get underway today. It is the highest-profile case, at least when judged by the news coverage, since the Jodi Arias trial earlier this year.

HLN, which will carry near gavel-to-gavel coverage of the case is bringing on extra anchor help in the form of former CNN and BET host T.J. Holmes. An HLN spokesperson tells TVNewser Holmes is doing freelance work for the network during the trial.

FNC Miami bureau producer Serafin Gomez tweeted an image of crews awaiting the arrival of Martin’s parents at court this morning:

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