N.S. Bienstock, one of the nation’s biggest and most well-known agencies for TV news talent, has been acquired by United Talent Agency (UTA). Bienstock agents represent more than 600 TV news anchors, reporters and producers including Bill O’Reilly, Anderson Cooper, Robin Roberts, Megyn Kelly, Bob Scheiffer, Norah O’Donnell, David Muir, Glenn Beck, and Lara Logan.
N.S. Bienstock founders and co-presidents Richard Leibner and Carole Cooper will remain co-presidents of the company, managing day-to-day operations.
“Aligning with UTA and utilizing their global reach and resources while still retaining our personal touch is a significant step forward in the growth and evolution of N.S. Bienstock,” says Leibner.
UTA represents talent from the worlds of movies, television, digital media, video games, books, music and theatre. UTA will now be the largest agency in the TV news space.
Nate Bienstock started N.S. Bienstock in the 1940s as a life insurance business. His client list included a number of journalists, including Walter Cronkite and Eric Sevareid. Richard Leibner’s father Sol, bought into (and later bought) the business and, as TV news began to take off, Richard Liebner began negotiating contracts for clients. Liebner married Carole Cooper in 1964. She joined the firm and became an agent in 1976.
Full news release after the jump…