When NBC Sports partnered with football blog Pro Football Talk and its founder Mike Florio last year, the goal was to boost the company’s web presence. Now it seems, it is going both ways.

Florio announced late last night that he will be appearing on the “Sunday Night Football” post-game show with Bob Costas this upcoming season. His will be starting September 12, following the Washington Redskins-Dallas Cowboys matchup. He will also be taping a web-only feature with Rodney Harrison during each SNF game.

Florio is not a stranger to TV, as he notes in his post he appeared during the halftime show for a handful of Notre Dame games on NBC last season.

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