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Posts Tagged ‘Greg D’Alba’

The P.M. Ticker: D’Alba, Reporter Release, 41

  • CNN’s former head of sales Greg D’Alba has joined WME and IMG as president of global sales and marketing. D’Alba left CNN in March after 28 years with the network. D’Alba will oversee brand partnerships and lead global sales for the sports and media talent agencies.

  • An Al-Jazeera journalist who had been on hunger strike for more than four months to protest his detention in Egypt, has been released for health reasons. “I won,” Abdullah Elshamy told those awaiting him outside a police station in Cairo. His family then took him to a hospital.

  • CNN Films’ presentation of “41 on 41″ averaged 460,000 total viewers and 167,000 A25-54 viewers Sunday night. The documentary on Pres. George H.W. Bush was #1 in the A25-54 demo and #3 (behind HLN and Fox News) in total viewers.

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Greg D’Alba Exits CNN

greg dalbaLongtime CNN sales chief Greg D’Alba is leaving the company just weeks before the network’s upfront presentation to advertisers.

Donna Speciale, currently president of Turner Entertainment & Animation Ad Sales, will now take on the CNN sales duties in her new role as President of Turner Broadcasting Ad Sales.

D’Alba joined Turner Broadcasting in 1986 as an account executive and rose through the ranks before being named president of CNN and Turner Digital Ad Sales in 2012. His departure was first reported by the New York Post.

Turner Broadcasting president David Levy calls Speciale, who joined Turner Broadcasting in 2012, a “respected and strategic sales executive, with strong relationships within the ad sales and media landscape.”

Read Levy’s full memo after the jump. Read more

How CNN Monetizes Breaking News

Whenever there is big breaking news, be it an inauguration or a cruise ship adrift, CNN’s ratings spike. AdWeek‘s Sam Thielman talks to CNN’s ad sales chief Greg D’Alba about what it takes to monetize those news stories.

Obviously news events that happen on a schedule, like an election or royal wedding, are the easiest sells.

“Some of the news events that occur are tough because of how graphic they can be and how life-changing they become,” D’Alba said. After all, you can’t exactly pitch Nokia on a spot about the death of Muammar Gaddafi, even though cellphones were directly involved. But D’Alba said that CNN doesn’t just sell on royal weddings and elections. “We have a good track record,” he said. “That makes it easier for our guys to represent the brand and the product in the marketplace.”

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Media Turns a Reflective Eye Inward at Mirror Awards

Syracuse University’s S.I. Newhouse School of Communications held its sixth annual Mirror Awards ceremony at the Plaza Hotel this afternoon, honoring the year’s best media reporting.

CNN anchor Anderson Cooper emceed the ceremony, which TVNewser attended. He opened the event with commentary on the role of news organizations in society, noting the importance of incorporating women and minorities into a media industry “traditionally dominated by — well, frankly, by white men. Woohoo, white men,” Cooper said sarcastically.

“Please don’t Tweet that!” Cooper said as the crowd laughed. “Arianna, take your hands off that keyboard. At least explain, give it some context!”

ABC’s George Stephanopoulos was also on hand to present the I-3 Award for Impact, Innovation and Influence to the John S. and James L. Knight Foundation.

TVNewser spotted Arianna Huffington and Gabriel Sherman, who is working on a book about Fox News and was nominated for “Elephant in the Green Room,” a New York magazine feature on the network.  Also on the guest list: Contessa Brewer, Poppy Harlow, CNN News Networks president Greg D’Alba, “CBS This Morning” executive producer Chris Licht and MSNBC vice president of primetime programming Bill Wolff.

For a full list of winners, visit the Mirror Awards website.

(Photo Credit: Syracuse University)

Turner Ups CNN Ad Sales Chief Greg D’Alba

Turner Broadcasting has promoted CNN ad sales chief Greg D’Alba to president, news and Turner digital ad sales.

In his new role D’Alba will continue to oversee ad sales for the CNN networks, and will add oversight of Turner’s entire digital portfolio. As part of the move, Katrina Cukaj has been promoted to EVP of CNN ad sales, responsible for managing sales for the CNN networks.

Turner also added MediaVest president Donna Speciale as president of Turner entertainment and animation ad sales.

More information, after the jump.

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TV, Wall Street Bigwigs Fete Erin Burnett at CNN Launch Party

Mark Whitaker, Jim Walton, Anderson Cooper, Erin Burnett, Piers Morgan and Ken Jautz

Last night CNN feted its newest anchor, Erin Burnett, at Robert restaurant at The Museum of Arts and Design in Columbus Circle, just a few hundred feet from CNN’s NYC headquarters. Overlooking Columbus Circle and the southwest corner of Central Park, guests watched the city fade into night, while clips of Burnett preparing for her show played on a loop on TV sets spread throughout the space.

Just after 7:30 PM, CNN/U.S. executive VP Ken Jautz and CNN managing editor Mark Whitaker made some brief remarks. Jautz commented that Burnett is extremely passionate about news, and that anyone expecting a curt reply when asking her what she is working on is in for a long conversation.

Burnett then addressed the crowd and thanked them for their support. Her manager John Ferriter was in attendance, as was her fiancee David Rubulotta. Jautz and Whitaker got shout-outs, as did CNN Worldwide president Jim Walton and CNN ad sales chief Greg D’alba, both of whom were working the room.

The party also drew a packed room of boldface names:

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Media Meshes at Mirror Awards Ceremony

Photo Courtesy: Newhouse School

Yesterday the Newhouse School of Communications at Syracuse University held its fifth annual Mirror Awards ceremony, honoring the best in media reporting. You can read about the winners from FishbowlNY, here.

MSNBC hosts Joe Scarborough and Mika Brzezinski hosted the event, which also presented special awards to Foursquare co-founder Dennis Crowley and Comcast CEO Brian Roberts.

Scarborough opened up the event with a friendly jab at his former executive producer, Chris Licht, who was in the audience.

“Our connection to the Newhouse school is through our executive producer Chris Licht. We have found working with him through the years that not only do you teach your students how to get out there in the media world and do it better than anyone else, but we have to say the trait that you instill that really means more than any other is loyalty. Sticking together through the years no matter what. How is CBS Chris?”

Time Warner CEO Jeff Bewkes was to present the award to Roberts. The Comcast CEO was unable to attend as he was in Switzerland securing the rights to the 2014, 2016, 2018 and 2020 Olympics for NBC. Bewkes took the opportunity to poke fun at his business partner… and now competitor:

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‘The Joy Behar Show’ One Year Later

TVNewser headed to the Paramount Hotel in Manhattan last night where Joy Behar and friends celebrated one year of HLN’s “The Joy Behar Show” and her Hamptons magazine cover.  Behar was there with her longtime boyfriend Steve Janowitz and her daughter.

Notable tvnewsers in the crowd: CNN’s new president, Ken Jautz who put Behar on the air when he was still running HLN. Also, the newly appointed HLN boss Scot Safon now one week into his new job and sales EVP Greg D’Alba.

Some notable celebrities were there as well: actress Lorraine Bracco, comedian Mario Cantone, and Coutess LuAnn from the Real Housewives of New York.

Behar’s show has increased viewership of HLN’s 9pmET timeslot 14% over the last year, according to the Daily News.

Couric, Moran Honor Media at Mirror Awards

Mirror061010.bmp The Newhouse School at Syracuse University hosted the 2010 Mirror Awards today, honoring journalism that “shines a mirror” on the media.

“CBS Evening News” anchor Katie Couric MC-ed the event, along with co-chairs Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, and David Zaslav, CEO of Discovery Communications.

In addition to the awards for media reporting, ABC News’ “Nightline” anchor Terry Moran presented an award to Biz Stone and the team at Twitter, and ProPublica editor Paul Steiger presented an award to Bloomberg News.

TVNewser also caught up with “Way Too Early” host Willie Geist who told us a bit about his upcoming book American Freak Show.

According to the guest list, other TV news attendees included CNN ad chief Greg D’Alba, HLN chief Ken Jautz, Morning Joe EP Chris Licht and NBC News social media guru Ryan Osborn.

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CNN to Guarantee ‘Out-of-Home’ Viewership

NY Mag’s Daily Intel takes a look at Mediaweek’s conversation earlier this week with CNN EVP and COO of ad sales Greg D’Alba, in which D’Alba explains that CNN will now be guaranteeing out-of-home viewers to advertisers, a metric that measures viewing of a network in bars, restaurants, hotels and aiports. The measurement — Arbitron’s ARB-TV — is not accredited by the Media Ratings Council and is not commonly used by networks or agencies:

“We feel so strongly about the methodology we’re willing to guarantee it. That’s a first for us. What percentage of lift we’ll guarantee will depend on what the marketplace will absorb,” D’Alba said. “I think that most people you talk to would assume that we would have a substantial out-of-home viewership. I think this is a way to effectively quantify that … I think the industry is going that way. We need to get a better grip on what people are consuming outside of the home.” According to [managing partner at GroupM media investment Lyle Schwartz], though, the industry isn’t quite ready yet. “I’m not really sure at this point in time that it will be a major component of the negotiations,” he said. “The current metric is the majority of the current audience, and what deals are based on.”

The move comes amid a flurry of stories about CNN’s poor performance in primetime. The network finished in third place among the cable news networks in the prime demo in 2009.

Pointing to out-of-home viewers is not a new strategy. CNBC made a similar case a few years ago, even at the top.

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