On whether the explosion of web content and social media makes watching TV news harder, Faulkner thinks her industry offers the viewer something those other mediums can’t.
You’d think that, but no. First of all, people want you to sort and compartmentalize things so they know what’s most important. Social media doesn’t do that. The other thing is that when times get tough, people need to connect with one person, and they need that person to look them in the eye and tell them this is what’s happening and it’s going to be OK. I don’t think that social media jeopardizes in any way what we do. In fact, it puts an exclamation point on it.
Faulkner spoke with our sister site Lost Remote earlier this year about the rise of social TV and how she leverages it in her anchoring.