NBC-Comcast is getting a little bit closer to creating a sports juggernaut.
John Miller, the former CMO of NBC Universal Television Group, will helm “The NBC Sports Agency” as soon as the Comcast merger closes. The group will be similar to “The NBC Agency,” which Miller created and ran from 1999-2010, and serve as the go-to agency for all sports-related advertising at the Peacock.
“Over the last 25 years, John Miller has become one of the most legendary figures in television promotion and marketing,” Dick Ebersol, chairman, NBC Universal Sports & Olympics, said in a release. “In a business where people often talk about synergy yet rarely achieve it, John, as Chairman of the NBC Marketing Council, has demonstrated to all of us how we can come together for the betterment of all. NBC Sports’ big-event strategy, which has produced record audiences for the Olympics, NFL, NHL and horse racing, is predicated on this marketing strategy. And now John will be masterminding that coordination for NBC Sports, as well as creating campaigns for our partners and advertisers.”
The full release is after the jump, as is a video of Miller explaining the move.